957. Two Landscapers, Two Futures: Stuck in the Past or Building What's Next
Fullerton Unfiltered
Brian Fullerton
4.9 • 1.2K Ratings
🗓️ 24 April 2026
⏱️ 49 minutes
🧾️ Download transcript
Summary
A shift is happening in the green industry right now, and you're either leaning into it or getting passed by it. In this episode, we break down the two paths every landscaper faces today. One road focuses on technology, systems, and scaling smarter with tools that multiply your output and profits. The other? Staying stuck in the "old hat" way of doing business—manual, reactive, and harder every year.
We're discussing real-world decisions: software vs. spreadsheets, machines vs. manpower, branding vs. blending in, and how the modern operator thinks differently about growth. This isn't about right or wrong—it's about awareness. Because the gap between these two paths is widening fast.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Listen to what Lawn Care Pro Joel Adams said after buying the SOP training bundle. |
| 0:06.8 | Quote, that's the least painful $999 I've ever spent. |
| 0:11.8 | It would take my team 200 hours to make lesser content. |
| 0:15.5 | That's $5 an hour. |
| 0:17.1 | I don't work for $5 an hour, so it was a no-brainer. Smart move, Joel. If you're a |
| 0:23.7 | lawn care business owner drowning in bottlenecks and burning daylight training your team from |
| 0:28.0 | scratch, stop reinventing the wheel. The SOP training bundle gives you plug-and-play systems that bring |
| 0:34.8 | clarity, remove bottlenecks, and free you up |
| 0:37.8 | to grow. Just $999 using the link |
| 0:41.5 | in the description or by visiting |
| 0:43.3 | the Launtrepreneuracademy.com. |
| 0:46.7 | Stop duct-taping your business together |
| 0:49.0 | and be like Joel. |
| 0:51.2 | Pick up the SOP training bundle today. |
| 1:00.0 | Music Joel. Pick up the SOP training bundle today. You're now listening to the Fullerton Unfiltered podcast. Straightforward, no-nonsense business advice. |
| 1:07.3 | Completely on. |
| 1:09.1 | Unfiltered. Grow your business. |
| 1:11.4 | Grow your life. |
| 1:12.6 | Now, here's your host, Brian Fullerton. |
| 1:16.1 | Hey, what's going on, guys? |
| 1:17.1 | Welcome to another episode of the Fullerton Unfiltered podcast. |
| 1:19.7 | It is your host, Brian Fullerton here. |
... |
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