955. Listening To Customers: It Is Crucial That You Ask Why They Didn't Buy From You
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 21 September 2023
⏱️ 13 minutes
🧾️ Download transcript
Summary
Kelly shares a revealing story about listening to customers from her venture, the Virtual Business School, which aimed to disrupt traditional business education.
What emerged was a vital lesson in listening. Feedback from webinar attendees showed they craved guidance on social selling and lead generation, not the basics. This insight prompted a swift pivot to offer what the audience truly needed. Learn how to adapt offerings, fine-tune messaging, and transform hesitant leads into warm prospects. Discover the power of listening to supercharge your sales strategy.
Also in this episode:
- Remain A Beginner: Embrace the mindset of staying a beginner even as you build mastery as a business owner and leader.
- Don't Forget The Fundamentals: Continuously focus on the basics that made you successful in the first place.
- Listen To Your Audience: When your audience provides feedback or signals that they want something different, pay attention.
- Adapt To Audience Needs: If you discover that your audience has different needs than you initially assumed, be willing to pivot and adapt your products or services to meet those needs.
- Improve Your Positioning: Sometimes, it's not about changing your offer but rather refining how you position it.
- Leverage Feedback Conversations: Engaging in one-on-one conversations with potential customers who didn't buy can turn warm leads into satisfied customers.
Stay Connected With Kelly Roach:
Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com
Grab One Of Kelly's Roach's Bestselling Books:
- Unstoppable: 9 Principles for Unlimited Success in Business and Life
- Conviction Marketing
- Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
- The Live Launch Method
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:10.8 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.6 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur. |
| 0:28.1 | Let's get started. |
| 0:30.2 | Today on the podcast, I'm giving you a strategy that can help you to literally double your |
| 0:35.3 | sales. And it is so simple, you're not going to believe it. All right, let's stay |
| 0:41.8 | in. I've always shared one of the things that I love the most about starting and building new |
| 0:46.7 | companies is that it allows me to remain a beginner. And I love remaining a beginner because |
| 0:54.9 | simplicity scales and complexity kills. So the more that I build mastery as a business owner |
| 1:01.7 | and leader building these portfolio of companies, the more that I stay attached to the foundations |
| 1:07.1 | of success, the easier it's going to be for me to achieve my goals. I know that's counterintuitive, |
| 1:12.1 | but I want to share that with you here because what I find is that most business owners get |
| 1:17.0 | bored of the fundamentals and they forget the foundational things that made them successful to |
| 1:21.5 | begin with. And then because of that, they start to struggle. The more that you can retain a |
| 1:27.2 | beginner's heart as you develop mastery as a business leader, the faster and easier and more |
| 1:33.0 | profitable your businesses will become. So I want to give you a really specific example of something |
| 1:39.6 | that just happened in one of my new companies. So I have a new business. It's a couple months old. |
| 1:46.0 | It's called the virtual business school. And the virtual business school I created to really |
| 1:51.5 | disrupt higher education from a business learning standpoint because people are spending massive |
| 1:59.6 | amounts of dollars on higher education, getting degrees in business and tens of thousands of dollars |
| 2:05.6 | on business courses and business coaching when they don't have the foundations in place for real |
... |
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