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The Rachel Hollis Podcast

954 | Not Making Enough Money in Your Business? Try These 4 Things!

The Rachel Hollis Podcast

Rachel Hollis

Relationships, Education, Society & Culture, Self-improvement, Personal Growth, Personal Development, How To, Health And Wellness

4.4 • 16.6K Ratings

🗓️ 27 April 2026

⏱️ 70 minutes

🧾️ Download transcript

Summary

If your business isn’t making the money you thought it would by now, this episode is for you. So many entrepreneurs think they need a new strategy, a better funnel, or the latest marketing trend to finally grow—but most of the time, the real issue is much simpler: they don’t understand the basic ways a business actually makes money. In today’s episode of The Rachel Hollis Podcast, I’m breaking down the four core levers that drive revenue in any business—regardless of your industry, audience size, or experience level. We’re talking about how to increase the value of each transaction, how to create more transactions, how to bring customers back more often, and how to stop chasing tactics before you’ve mastered the fundamentals. Because TikTok Shop, AI tools, and social media trends are just vehicles—the real growth happens when you know which lever to pull and why. If you’ve been feeling stuck, overwhelmed, or frustrated by inconsistent revenue, this episode will help you stop guessing and start growing with intention.

Transcript

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0:00.0

and the decisions that you make, they have to be based on business. They cannot be based on what the

0:10.8

community wants you to do. I freaking love you guys. I love this community so much. I am so

0:17.6

grateful. I know some of you have been here for years. Some of you have been to so

0:22.2

many things. You've bought the journals, whatever. You are how I have taken care of my babies for a decade.

0:28.7

Like, I am so freaking grateful for this community. But I also have to make choices. I have a team of

0:35.2

people who pay their bills because of this work. And if I make

0:39.7

choices based on only like, oh, this will get me the most likes, well, I'll be liked right out

0:47.7

of business. So if it freaks you out to think about raising your rates or charging what you're worth

0:53.8

or offering some higher

0:55.1

ticket items, you're coming at this backwards.

1:03.8

Hey guys, I'm Rachel Hollis, and this is the show where we talk about life, real life.

1:11.8

Around here, we cover everything, from habits and motivation to relationships, parenting,

1:18.6

and what it looks like to build a life that you love.

1:22.4

If you're trying to grow, heal, or just feel a little bit more like yourself, you're in the right place.

1:33.6

Let me take a guess at what your life as an entrepreneur looks like right now. You are working

1:40.8

on this business. You are showing up. You are trying things. Maybe you've tested

1:45.9

different strategies. Maybe you're following a bunch of different entrepreneurs online and you're

1:50.4

getting all of these ideas and you try it all. If you're like me earlier in my career, I would go

1:56.1

away to a conference or I'd talk to a friend who owned a business and I'd come back to my team

2:00.5

with a hundred ideas and everyone was constantly exhausted because we were always trying

2:06.2

something new. But as an entrepreneur, you're constantly trying to figure out the next thing.

2:12.5

What's going to keep the lights on? What's going to keep payroll happening? What's going to allow

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