#953: Luke Miller - Developing World-Class Coaches
Choose Hard
Cody McBroom
4.8 • 812 Ratings
🗓️ 18 January 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
Luke Miller is the owner of No Switch Fitness and Co-Owner of J3U, a physique coaching educational company. Luke’s educational background includes a Master of Science in Exercise Science from the University of South Florida, CSCS certification, PSL2 certification, and an engineering degree. Outside of education and coaching, he has also been a competitive bodybuilder, having competed seven times in the NPC.
Being a good coach requires more than just education and certifications, right? A good coach should always empower their clients, provide value in their service, listen to their clients, and, yes, create results. Those are important concepts for today's guest, Luke Miller, who is always trying to be a better bodybuilder and a better coach to help others.
In this episode, we dive into Luke’s philosophy of coaching and his perspective on what the coaching industry seems to be getting completely wrong. Learn everything about niche audiences, coaching competitors, the biggest mistakes to avoid when starting a coaching business, and how to be a reliable representation of your brand.
Timestamps
[6:04] - Who is Luke Miller?
[16:26] - How Luke got into the industry;
[20:43] - Being so young, what allowed Luke to catapult so quickly?
[24:29] - How to provide value to clients (and create results);
[28:33] - Tips for identifying your niche audience;
[33:23] - People are buying the coach more than the coaching service;
[42:56] - Coaching competitors vs. coaching other clients;
[46:13] - Biggest mistakes coaches make inside training.
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Episode Resources
Educational Courses: https://j3university.com/
Podcast: https://apple.co/3vePdKz
Instagram: https://www.instagram.com/noswitchfitness/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | That glass ceiling of your progress is going to be a lot lower than if you spent two, three, |
| 0:05.7 | four years perfecting your process before you went down that road, you're now raising that |
| 0:10.0 | glass ceiling of what your capability is and your potential is, right? |
| 0:18.1 | All right. |
| 0:18.7 | Today we have Luke Miller. |
| 0:20.7 | Man, I'm excited to finally get you on the podcast, mainly because you're my coach right now. So you're helping me out with a lot right now, which has been a really cool journey. And I mean, we're still fresh into it. But obviously my reverse diet's going super well. Progress is going super well. And I feel like we have a lot in common |
| 0:38.1 | with just approaching business, careers, life, fitness, nutrition, everything, just at a high |
| 0:44.0 | level and just, you know, pursuing it at the highest level we possibly can. So it's really been |
| 0:48.9 | cool to go through that with you. And I'm excited to have you on the show today, man. |
| 0:52.2 | Yeah, man. I appreciate it. It's, you know, great minds think alike. And I think that that's kind of where, you know, |
| 0:58.1 | it was pretty clear and it resonated pretty clearly with me of like the level of client you |
| 1:02.0 | were going to be. So it's been a great experience before. That collage you made and posted the other |
| 1:06.7 | day was fantastic of like the first like post show progress and they get just like the |
| 1:11.7 | tail-tale signs of what's to come right you see that in a year from now and it'll be blown out of the |
| 1:16.1 | water yeah yeah i had a i had a couple physique competitors and coaches that follow me and that i |
| 1:22.3 | follow we're just like holy shit dude your reverse is going so well and i'm like man i'm just |
| 1:27.2 | and that's honestly, |
| 1:29.2 | and this is actually a good place to start, I think, more on the physique side, but I think, |
| 1:34.7 | you know, we're going to approach this for, uh, for the people listening from a coaching |
| 1:38.2 | development standpoint and we'll get into his story soon, but I think just, you know, |
| 1:42.4 | emphasizing the importance of the minor details. And this can carry on to anything, but, you know, I think a lot, because people |
| 1:49.7 | have asked me, like, what are you doing different? I'm like, honestly, for the most part, I just didn't |
... |
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