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Fullerton Unfiltered

951. Estimating Secrets That Turn Quotes Into Contracts

Fullerton Unfiltered

Brian Fullerton

Self-improvement, Education, Business, Entrepreneurship

4.91.2K Ratings

🗓️ 10 April 2026

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this episode, we break down the small but powerful estimating nuances that separate average quotes from ones that actually get signed. From how you present pricing to the subtle details that build trust and confidence, you'll learn practical ways to turn more of your bids into closed deals without racing to the bottom on price.

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Transcript

Click on a timestamp to play from that location

0:00.0

You're now listening to the Fullerton Unfiltered Podcast.

0:09.7

Straightforward. No nonsense business advice. Completely on.

0:14.5

Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian fullerton hey what's going on guys welcome to another

0:23.5

episode of the fullerton unfiltered podcast it is your host brian fullerton here hanging with you guys

0:28.2

and good morning well tgif thank god it's friday thank god we're all here uh after the last couple of

0:34.4

days of lord knows what's going on in the planet, right?

0:37.7

It's been an interesting week here.

0:40.4

Geopolitics-wise, recording this podcast today after the most ridiculousness of the world.

0:46.5

Anyway, another podcast for another time.

0:48.6

There's enough Politicos out there that can debrief on the last 48 hours that happened

0:53.3

on Monday, Tuesday, Wednesday here this week, real time. But I will tell you real time in what's going in our world, a lot of great growth, man. A lot of good stuff happening. Uh, cleanups are getting done, like left and right. We've got some pretty decent weather. Uh, we are chipping away through our schedule very, very well, right on schedule, right on pace.

1:16.2

A lot of quotes and bids coming from the interwebs, submission forms, new leads.

1:18.1

We're going to talk about that a little bit here today.

1:28.4

Wanted to share an excerpt for five minutes, not the whole thing, just five minutes about a discussion about relationship building with estimates and how we deliver our estimates.

1:32.3

A lot of you guys know that we use the element platform. We send our estimates via that.

1:37.0

And then we also email them over to the client. But had a great question while we were on live, a bunch of great little five, 10 minute segments on our link live, which is our private

1:42.3

Facebook group. It's $49 a month. There's 300 plus people part of that thing. It's freaking awesome. Like, the conversations in there, the live streams in there, the special guests that we have in there. Nick Bortolo, wealth manager guy, he's going to be on the special big dog guest that we do once a month at the end of the month here, which is going to be super exciting. It's, it's insane. It's such a good value. But we had like three or four on this hour and a half long call. It's normally a 60 minute, you know, jam session every week on Wednesday night, 9 p.m. But we had like, we've been going for like an hour and 45 minutes the last couple of weeks in a row. Everybody's excited about life. We're tired. We're exhausted at spring rush. We're all like burning our eyeballs out doing estimates.

2:20.0

But we had like four or five

2:21.2

good like micro conversations about bidding and estimating in sales and the process. And just on

2:26.8

Wednesdays. And I wanted to share a five minute question answer that somebody had had when we're

2:31.0

delivering a quote and how we humanize ourselves, how we deliver

2:34.5

that quote, how we do our best to ensure that we earn the work, et cetera, et cetera.

...

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