Finding Mastery is brought to you by LinkedIn Jobs.

If you're trying to grow your business, which I think most of us are, your work is about more than just running the day to day. It's about building something with intention, shaping culture, growing a team, setting the stage for what comes next. And when it comes time to hire, you want a partner that matches that same level of clarity and care. That's where LinkedIn jobs comes in.

They make it simple to post a job, tap into your network, and connect with high quality

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stronger job descriptions faster. Because the right hire is more than just skills. It's about

alignment. With deep candidate insights, LinkedIn helps you feel confident that you're bringing in someone who's the right hire is more than just skills. It's about alignment. With deep candidate insights, LinkedIn helps you feel confident that you're bringing in someone who's the right fit, both for the role and for your company's values. And we can speak from personal experience here. At Finding Mastery, we've used LinkedIn jobs to find our last several hires. If you follow Finding Masterry on LinkedIn, you would have seen these posts. And as an aside, if you don't follow us, please do. We post content there that you can't get anywhere else. It's how we found our recent project managers, Janelle and Taylor. And it's how we found our lead producer, Emma. We love what LinkedIn has created. And it's been such a great service for us as we've grown. If you're looking to grow your team with intention, this is a great

place to start. Post your job for free at LinkedIn.com slash finding mastery. That's LinkedIn.com

slash finding mastery to post your job for free. Terms and conditions apply. Creatives are inherently

misfit. Inherently don't feel like they belong. And that's their ability to tell the stories because they're outside of that story.

What if the real challenge of creativity isn't coming up with ideas, but creating the conditions where people believe in them enough to fight for them?

Wyden Kennedy, what makes it distinctive is not that it makes good ads. It's that it's this creative culture in a culture where people have been able to come through its doors over 40 years and feel like they're a part of something that they can feel they belong to and feels bigger than themselves. Welcome back. Or welcome to the Finding Mastery podcast where we dive into the minds of the world's greatest thinkers and doers. I'm your host, Dr. Michael Jervais, by trade and training a high-performance psychologist. Now, the idea behind

these conversations is simple, to sit with the extraordinarily and to learn, to really learn how they

work from the inside out. This isn't about hacks or shortcuts. It's about understanding what they're

really searching for, how they organize their inner world and the skills they've built to shape

themselves and their craft. Today's conversation is with Neil Arthur, the global CEO of Wyden and Kennedy, the iconic

creative agency behind some of the most culture-shaping campaigns of the last 40 years,

from Nike's Just Do It to campaigns from McDonald's and beyond.

I don't think pressure is good in creative environments. The job of senior leadership is to kind of protect the company from those really explicit pressures. You don't put it just on one person. You don't say, Mike, it's on you. You've got 24 hours. And if you don't come up with something good, you're out of here. Like, that's deadly. Why we wanted to have this conversation is because one of the promises of AI is that it will free up human creativity. Neal leads teams

of incredibly creative people, and we wanted to understand how he unlocks that creativity,

especially in a world that is changing so rapidly with AI. You have to get rid of this notion that

AI is this big capital letters thing and just keep messing with it, have fun doing it, make it

small, make it feel like a thing that we can play with and have fun with it and not feel like there's dire consequences or this thing that we're all waiting for because it feels like right now we're like everybody sitting there waiting for this meteor hit. As you listen, consider what are the conditions in your life and work that help you be more creative and how are you building trust that fosters that creativity in your

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