Most marketers get so excited about the cold traffic they step over their hot traffic they'll step over their hot traffic, they'll step over the warm traffic,

try to sell things to cold traffic.

There's usually a big pile of cash right in front, you got to your warm audience, like sell them first

and then you take that money and then sell your warm audience, which is people the industry and take that before you start going colder and colder.

Welcome to the Boss Bay Podcast, a place where we share with you the real behind the scenes of building successful businesses. the host for this week's episode. This week I'm interviewing my friend Russell Brunson, the co-founder of

Clickfunnels. Russell started his first online company when he was wrestling in college and

within a year of graduation he had sold over a million dollars of his own products and services from his

basement and over the past 15 years he has built a following of over a million

entrepreneurs sold hundreds and thousands of copies of his books and

popularized the concept of sales

funnel and co-founder the software company Click Funnels which helps tens of thousands of

entrepreneurs quickly get their message out to the marketplace.

Last year, Click Funnels did a hundred million dollars in revenue,

which is incredible.

We use Click Funnels within the business,

and it's been such a game changer.

So if you're interested, I'll put the link below for that.

And Russell actually recently

wrote a completely free book called Traffic Secrets where he teaches you how to master evergreen

traffic to attract your ideal clients he does a deep dive on his strategies and step by step framework for generating

organic traffic that converts. I learned so much from reading this book. In fact, I've read every single

one of his books since it's been a game changer around Funnels and I just thought it was

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