946. "No News Is Good News" The Silent Killer of Lawn Care Retention (No One Talks About This)
Fullerton Unfiltered
Brian Fullerton
4.9 • 1.2K Ratings
🗓️ 30 March 2026
⏱️ 57 minutes
🧾️ Download transcript
Summary
"No news is good news" is one of the biggest lies in lawn care. In this episode, Brian breaks down how silence from customers leads to lost accounts and how simple communication systems can help you take control of retention, fix issues early, and make renewals automatic.
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Transcript
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| 0:00.0 | You're now listening to the Fullerton Unfiltered podcast. |
| 0:09.7 | Straightforward, no nonsense business advice. |
| 0:12.7 | Completely on. |
| 0:14.7 | Unfiltered. |
| 0:15.6 | Grow your business. |
| 0:16.8 | Grow your life. |
| 0:17.9 | Now, here's your host, Brian Fullerton. |
| 0:21.8 | Hey, what's going on, guys? Welcome to another episode of the Fullerton Un filtered podcast. |
| 0:25.9 | It is your host, Brian Fullerton here. Hang in with you guys and good morning. |
| 0:30.4 | Well, today's podcast episode, I wanted to talk about something that I don't know if I've really talked about before, |
| 0:36.2 | but as we continue to grow, we've realized |
| 0:38.8 | that this was an awesome area for improvement for Brian's Law Maintenance. |
| 0:44.1 | And I'm sure a lot of you guys can relate to this exact statement or phrase, no news is good |
| 0:50.2 | news. No news is good news. Here's what I want to visit that statement for just a few minutes |
| 0:56.7 | today. Maybe that is a good statement. It also might not be a good statement at all. Here's what I |
| 1:03.1 | want to frame it against is going into estimate renewal season or renewal season, right? |
| 1:10.0 | Now, I understand a lot of you guys are already |
| 1:12.6 | rushing out the door. You guys are already starting to do work. Maybe everybody like, |
| 1:18.1 | Ohio South is already starting to get out there. We're getting out here actually real time today, |
| 1:22.7 | starting our cleanups, which we're really excited about. Next couple of weeks, we've got spring |
| 1:27.1 | cleanups, bed prep, |
| 1:28.9 | mulch installations going on mid to late April. And then we're hoping to full schedule of mowing |
... |
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