945 | Is Podcasting Too Saturated? Why It Still Wins in 2026 (And Makes You Money)

GOD-LED BUSINESS - Make Money Online, Work From Home, Passive Income, Online Business, Start a Podcast

Stefanie Gass - Christian Business Coach, Podcast Coach, Online Business Coach

Business:entrepreneurship, Business, Religion & Spirituality, Christianity, Entrepreneurship, Marketing

5.0 • 1.4K Ratings

🗓️ 30 March 2026

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is podcasting too saturated? This is one of the questions I hear most often from women who are thinking about starting a show or wondering if it is still worth the effort. In this episode, I break down why podcasting still wins in 2026 and beyond. We are in the middle of a trust recession. People are not looking for more content. They are looking for voices they trust. Trust converts more than traffic. I also explain how to shift your podcast from simple content creation into a revenue-producing asset that brings in leads and clients. We dig into which analytics actually matter, what to track, and how to structure your podcast so it supports the growth of your business. If you have been wondering whether podcasting is still worth starting or continuing, this episode will help you see how it can become one of the most strategic tools in your business. I pray this blesses you! Ready to Make Consistent Income From a Podcast? Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media. 🙌 Get the clarity, strategy, and tools you need to make consistent income with your podcast! 🔗 Sign up now: stefaniegass.com/bootcamp << Get your application in NOW for Podcast to Profit: A 6-Month Group Coaching Program for Christian Podcasters! Learn how to grow your show, increase your visibility, create an offer that sells, and so much more! http://podcasttoprofitmastermind.com >> Related Episodes 849 - 5 Ways to Know if Podcasting Is Right for You 821 - Podcasting Q&A: Your Top Questions About Length, Batching, Reviews, Sound, and More Answered 831 - 10 Rules for a Profitable & Peaceful Podcasting Business

Transcript

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0:00.0	Now, the other piece that's really interesting here is the authority building that happens in a podcast.
0:04.8	It happens exponentially faster than anywhere else.
0:08.2	People come into my atmosphere and they find my podcast.
0:11.6	They will binge listen to the podcast.
0:14.1	They'll listen to two or three hours over the first week of finding me.
0:18.5	We have people convert and I have a high ticket program. They convert
0:21.9	typically within five weeks or less. And I'm talking cold traffic. So let's dive into a
0:29.6	question that I get constantly. Is podcasting too saturated? Hey, Steph, aren't there too many
0:36.6	podcasts in the world? I feel like everybody has a
0:40.6	podcast. Don't worry. Even though I get this question all the time, I'm going to debunk for you
0:48.7	why, in fact, podcasting still wins in 2026 and beyond. We're going to be talking about the trust
0:57.4	recession and why trust converts more than traffic, the real ROI of audible consumption,
1:03.9	how to shift your show from just content to a revenue producing asset and the analytics you should actually be tracking.
1:14.2	So if you've ever wondered whether podcasting is still it and if you should start one or how to
1:20.0	make yours better so that it's actually producing clients and leads, let's dive in. And p.S.
1:26.0	Today's episode's a little different is actually me as a guest on my friend,
1:30.5	Erica Millard's podcast. So sit back, grab your notebook, or better yet, pop in your earbuds.
1:36.7	Let's dive in.
1:39.0	Welcome to God-led business. I'm Steph Cass. After a decade of striving, I surrendered the world's way for God's way,
1:46.7	and he showed me how to grow a profitable business through podcasting. Now I help others take the next
1:53.5	right step with God to build a simple, scalable business that protects their family, faith, and peace,
2:00.2	all while glorifying him. Reheat your lukewarm coffee, grab, faith, and peace, all while glorifying him.
	...

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