944: Susan Lizan-Immerman: Lessons from a Seasoned Interior Design Veteran

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 2 January 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Susan Lizan-Immerman: Welcome to a Well-Designed Business. Today, I am joined by Susan Lizan-Immerman, founder and CEO of MDesign Home Decor, 25+ year veteran businesswoman, and all-around #smartlady. Susan started her business journey in the garment industry when it was very much a man’s world—but she didn’t let that stop her. Through valuable relationships and connections, as well as a real CEO mindset, that we should all aspire to, Susan grew multiple thriving businesses and created a longstanding career. I am so excited to share with you my guest today, Susan Lizan-Immerman. Susan is a true seasoned veteran businesswoman. Today, she’s sharing how she did it, and how you can cultivate that CEO mindset and create a successful interior design business. LuAnn Nigara and Susan Lizan-Immerman's Ah-Ha Moments “It took telling myself, how do I feel comfortable being uncomfortable? As soon as I start feeling uncomfortable, I have to submerge myself in that in order to feel comfortable.” -Susan “You have to be prepared to get lucky. You're constantly preparing, you're doing all of the right things. You're making all of the best decisions you can each moment that you can, and then all of a sudden, something happens.” -LuAnn More About Susan Lizan-Immerman Conceiving, developing and executing the strategies and initiatives that drive revenue, growth, competitive market positioning, profits and shareholder value is what I do best. Throughout my career in senior executive and entrepreneurial roles with leaders in the apparel and home industry, I've earned a track record of success in achieving exceptional rather than expected results. I'm recognized as one who possesses the experience, capabilities and judgment for taking a business to its next level of success or resolving the deficiencies that impede its ability to grow. My management style can be described as "hands on" and decisive yet flexible. I value and reward creative thinking, initiative, teamwork, commitment and performance. Connect with Susan Lizan-Immerman Website Instagram Facebook Pinterest YouTube TikTok LinkedIn What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #831 Nate Berkus: The Importance of Creating An Exceptional Client Experience

Transcript

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0:00.0	This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and resilient
0:06.7	flooring. Using the Revelwoods selector tool, you will be able to find curated suggestions for
0:11.8	each specific project based on criteria such as style, color, zip code, and usage. Because the species
0:19.3	of wood that performs in a laundry room in Key West is not
0:22.7	going to be the same as the wood that will perform in a living room in Chicago. And how do you know that?
0:28.2	Well, Revelewoods helps you. Know before you specify. And when you sign up for a free professional
0:33.9	membership, you'll get access to exclusive discounts and referral benefits.
0:38.5	Visit revelwoods.com to get started.
0:52.9	Welcome to a well-designed business.
0:55.0	My name is Luann Nigara, and I'm so glad you found this podcast.
0:59.0	Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up,
1:05.0	so I know and I understand the challenges you face in running your interior design business. I also know that your talent
1:13.0	alone isn't enough to ensure your success. So on this podcast, we talk about strategies and
1:19.8	practical steps to help you grow your business. But make no mistake about it, we have our share
1:25.0	of fun here too, mixed in with those aha moments that I love
1:28.8	so much. This isn't fluff. Nobody has time for that. Whether you are a new interior designer
1:34.6	or a season designer, I am here to help you create and to manage the kind of interior design
1:40.4	firm that you dream of. It's straight talk and it's action. Are you ready? Let's get started.
1:49.0	Hi, welcome to a well-designed business. I am so excited to share with you that my guest today is
1:54.8	Susan Lizanne Imerman. Susan is a seasoned veteran businesswoman, and you know I'm already doing my
2:00.8	happy dance,
2:01.3	don't you?
	...

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