#943: Enrico Incarnati - Content Creation for Fitness Professionals
Choose Hard
Cody McBroom
4.8 • 812 Ratings
🗓️ 24 November 2023
⏱️ 58 minutes
🧾️ Download transcript
Summary
Creating strong and engaging content on social media has probably become one of the most important things for those working as online fitness professionals. It's a great way to deliver your message, show your expertise, and attract paying clients. Everyone is on social media nowadays and looking online for the problems they are trying to solve. But what are the best practices when it comes to creating engaging content?
In this episode, Enrico Incarnati will tell you everything you need to know to use social media as a tool for your brand. How to make the algorithm your best friend, find the most relevant platform for you and your services, and talk to the right audience are just a few topics covered during the conversation.
About Enrico: Enrico Incarnati is a Social Media and Content Creation Strategist who helps fitness professionals create better content across all platforms to help them not only attract the right type of audience – but maximize the value they provide in their content AND actually have fun creating the content!
Timestamps
[2:42] - Enrico's background;
[22:44] - Does the algorithm hate you?
[34:41] - How to find the right online platform to use;
[41:37] - Delivering and repurposing content;
[45:52] - How to naturally deliver engaging content;
[50:25] - How to niche down your audience the right way.
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Episode Resources
Enrico's Instagram: https://www.instagram.com/rico.incarnati/
Enrico's YouTube Channel: https://www.youtube.com/channel/UCVsZhh40QGdd3d4gk_xUOjQ
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Transcript
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| 0:00.0 | A lot of people, they're like, oh, the algorithm just hates me. |
| 0:02.7 | Like, it's out to get me. |
| 0:03.8 | Let's be clear. |
| 0:04.4 | The algorithm is smart. |
| 0:05.7 | You, as the fitness coach, as the entrepreneur, as a business owner, you've got to stop looking at the algorithm. |
| 0:16.2 | All right, brother. |
| 0:17.1 | So my goal with this podcast and having you on today man is a few things one |
| 0:21.9 | i just i like you bro i've been enjoying i mean we've been getting to know each other more lately |
| 0:28.1 | and we just been having i feel like we've been having a really good time chatting and uh i'm learning |
| 0:33.2 | a ton from you and i felt like i was somebody who already knew a lot about content, |
| 0:38.3 | you know, but the truth is, is that I'm, uh, I'm a business owner first and foremost |
| 0:42.6 | and a content creator second. So I think it's been cool to, to be able to talk to somebody |
| 0:47.5 | on a regular basis who is a content creator as a business owner, if that makes sense. |
| 0:53.7 | So, um, I mean, it's great. |
| 0:56.6 | And then I found out your, you're 29, I think, right? |
| 0:59.5 | 28. |
| 1:00.0 | 28. |
| 1:00.3 | I was like, God damn, this guy's not even my age yet. |
| 1:02.5 | This is crazy. |
| 1:03.3 | So you're light years ahead of so many people with this stuff, man. |
| 1:05.8 | So I'm excited to have you on. |
| 1:06.9 | I think that we're going to be able to provide a ton of value. I think that we have, |
... |
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