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Fullerton Unfiltered

942. Price vs Scope: The Real Reason You're Losing Jobs

Fullerton Unfiltered

Brian Fullerton

Self-improvement, Education, Business, Entrepreneurship

4.91.2K Ratings

🗓️ 20 March 2026

⏱️ 45 minutes

🧾️ Download transcript

Summary

In this episode, we're unpacking the bidding and estimating process and why it's never just about the number. We talk through the "lesser of two evils" when pricing jobs, and how both price and scope play a critical role in winning profitable work. If you've ever struggled with underbidding, overbidding, or unclear expectations with clients, this one will help you dial in your approach and bid with confidence.

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Transcript

Click on a timestamp to play from that location

0:00.0

Ever feel like measuring properties and building quotes eats up way more time than it should?

0:05.5

Brian Fullerton has been there. As your business grows, those hours spent measuring and estimating can quietly turn into a real bottleneck.

0:13.8

That's why Brian has partnered with attentive AI to show you how he's actually using their technology inside his business.

0:19.8

This isn't a demo, and it's not a sales pitch. It's a real behind-the-scenes look at how he's actually using their technology inside his business. This isn't a demo, and it's not a sales pitch.

0:22.7

It's a real behind-the-scenes look at how he moves faster with estimates and proposals

0:27.0

because the right tools don't replace your experience.

0:30.4

They give you back your time and help you scale without the friction.

0:34.3

Join us Saturday, March 28th at 8 a.m. Eastern.

0:37.4

The link to register is in the show

0:38.9

description. You're now listening to the Fullerton Unfiltered Podcast. Straightforward. No-nonsense

0:50.4

business advice. Completely on. Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton.

1:00.6

Hey, what's going on guys? Welcome to another episode of the Fullerton Unfiltered podcast.

1:04.8

It is your host, Brian Fullerton here hanging with you guys. And good morning. Well, first off,

1:09.9

feels good to be back on the podcast.

1:11.9

Apologies for not making it on Wednesday show. I heard Jeremiah Jennings carried the

1:16.8

team, carried the banner and carried the flag and did a podcast for you guys on Wednesday

1:22.3

talking about employee hiring, building out some great systems and processes and just talking

1:27.2

you guys a little

1:27.7

bit more about where he's at both with his business, their life and everything that they got

1:31.6

going on. I always appreciate Jeremiah's ability to carry the show. Last week, Wednesday,

1:38.3

we actually flew back from Florida and we're down there for 10 days, having a great time.

1:44.6

First couple of days, we were down there getting ready to go to the Leanscaper

...

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