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A Well-Designed Business® | Interior Design  Business Podcast

939: Power Talk Friday: Amy Flurry: From Creating Media Opportunities to Creating a Product line; Aloka Home

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 15 December 2023

⏱️ 69 minutes

🧾️ Download transcript

Summary

Today With Amy Flurry: Join us on this episode as we welcome Amy Flurry back to the show. Amy operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development. In today’s episode she’ll be telling us all about Aloka Homes, a company that re energizes vintage quilts, made of layers of saris that were hand-stitched in India 60-80 years ago. Prepare to be inspired by the artistry and story behind these remarkable pieces!  More About Amy Flurry Amy Flurry operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development. Amy has two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) and is a nationally recognized speaker on the subject of DIY PR. Recipe for Press (Designer Edition) is her newest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals. The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals. Amy is co-founder of Paper-Cut-Project, a company that conceives highly crafted installations for fashion houses including Hermes, Kate Spade, Valentino, Christies and the Victoria & Albert Museum. She is also principal in aloka, a home accessories company with an emphasis on limited-supply vintage pillows and throws thoughtfully styled for today’s living. Connect with Amy Flurry Aloka Home Website Get the books! Recipe For Press’ Instagram Aloka Home’s Instagram Post Press Kit What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB 323 Amy Flurry: How to Pitch Press and Build Relationships   AWDB 108 Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm   AWDB 21 Stacy Garcia- A Thoughtful Conversation with a Design Visionary   AWDB 47 Gail Davis: Make Your Life Count   AWDB 100 Scott Kravet – Celebrating our 100th Episode!   AWDB 757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative

Transcript

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0:00.0

This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and resilient

0:06.7

flooring. Using the Revelwoods selector tool, you will be able to find curated suggestions for

0:11.8

each specific project based on criteria such as style, color, zip code, and usage. Because the species

0:19.3

of wood that performs in a laundry room in Key West is not

0:22.7

going to be the same as the wood that will perform in a living room in Chicago. And how do you know that?

0:28.2

Well, Revelewoods helps you. Know before you specify. And when you sign up for a free professional

0:33.9

membership, you'll get access to exclusive discounts and referral benefits.

0:38.5

Visit revelwoods.com to get started.

0:53.0

Welcome to a well-designed business.

0:55.0

My name is Luann Nigara, and I'm so glad you found this podcast.

0:59.0

Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up,

1:05.0

so I know and I understand the challenges you face in running your interior design business. I also know that your talent

1:13.0

alone isn't enough to ensure your success. So on this podcast, we talk about strategies and

1:19.8

practical steps to help you grow your business. But make no mistake about it, we have our share

1:25.0

of fun here too, mixed in with those aha moments that I love

1:28.8

so much. This isn't fluff. Nobody has time for that. Whether you are a new interior designer

1:34.6

or a season designer, I am here to help you create and to manage the kind of interior design

1:40.4

firm that you dream of. It's straight talk and it's action. Are you ready? Let's get started.

1:49.1

Hi, welcome to a well-designed business. It's Power Talk Friday. And I promise you, my voice

1:54.6

doesn't feel nearly as bad as it sounds, but I do apologize for this. You know, the show must go on, right? Well, today,

2:04.2

the show is certainly going on. I have Amy Flurry on the show with me. And if you're not familiar

2:09.3

with her, I highly recommend that you listen to her two previous episodes, which we will link in the show

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