936. How To Maximize Your Profits By Attracting Ideal Customers And Dream Clients To Your Business

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 31 July 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly shares the crucial process of attracting and locating the ideal customers for your business.

It's important to focus on clients who have similar business values and goals as you, according to Kelly. While it may be challenging, turning away clients who do not meet this standard is crucial to make room for the right ones. Kelly offers helpful tips on identifying these customers and creating content that connects with them. Additionally, Kelly shares the secrets to establishing a referral plan that draws in similar clients and supports long-term business success. By implementing these practical strategies, you can attract new clients and achieve growth, making your entrepreneurial journey more satisfying and fulfilling.

Also in this episode:

Creating a profile of successful clients
How to increase customer and team retention.
Achieving success in niche marketing requires a great deal of effort.
The three separate layers that make up the idea of differentiation.

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Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or
0:10.8	less business and leadership lessons to help you build a sustainable business that scales.
0:17.6	Lead with integrity and create a lasting legacy.
0:21.6	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.
0:28.1	Let's get started.
0:30.1	Welcome back to the Kelly Roach Show, today we're digging into how to attract and find the
0:36.2	absolute best customers for your business. So we're going to talk about this from a couple
0:42.5	different angles today, but we're also going to talk about your growth and your leadership
0:47.2	as a business visionary, right? Because in order to attract and find the best customers,
0:54.5	you have to grow and develop as a leader. And I've said this so many times in so many ways,
1:00.0	and I'll continue to say this that you are the cap or you are the catalyst to the growth of your
1:05.6	company. And really identifying the best customers comes down to several different components.
1:13.4	But let's talk about the personal component within you as the leader first, because this I think
1:19.2	is the number one reason why business is really struggled to acquire and to systematically
1:27.1	attract the best customers. Attracting the best customers takes an extraordinary amount of discipline.
1:34.5	And what I have learned, especially with our coaching and consulting company, where we now
1:40.0	are extremely careful and extremely discerning about who we sell into our programs is that you
1:48.4	have to be willing to say no. You have to be willing to say no over and over and over again.
1:56.2	And sometimes it is extraordinarily painful to say no to money that is sitting on the table
2:02.8	right in front of you where you could close a sale and have another customer. When you don't know
2:10.0	how you're going to find the next customer or how you're going to get to your goals for the month
2:14.8	if you say no. But there's an opportunity cost to everything that you do in business.
	...

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