936: Christina Stembel, Farmgirl Flowers

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 9 September 2019

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever have an underwhelming experience ordering flowers online? I’ve had many and our guest today became committed to fixing that problem and has created a multimillion dollar business. Christina Stembel knew she always wanted to start a company, living in San Francisco where it seems like everyone has a successful startup. She was constantly brainstorming ways to disrupt old industries. Eventually, she found herself with a million-dollar idea. Flower delivery. It was a rough start, unable to raise any money, Christina bootstrapped her company, starting with $49,000 in savings. Thanks to her drive and determination, she was able to weather the trying times, and there were many, to grow Farmgirl Flowers into a 23-million-dollar business. That’s how much they made last year in revenue; $23 million from flowers and Christina has her sights set on growing this to a billion-dollar company. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So Money Episode 936, Christina Stemble, founder of Farm Girl Flowers.
0:05.2	You're listening to So Money, with award-winning Money Guru Farnu
0:10.0	Farnu Shkharabi.
0:11.3	Each day, get a 30 minute dose of financial inspiration from the world's top business minds, authors, influencers, and from Farnuish herself.
0:20.0	Looking for ways to save on gas or double your double coupons?
0:24.0	Sorry, you're in the wrong place.
0:26.0	Seeking profound ways to live a richer, happier life.
0:30.0	Welcome to So Money.
0:32.0	Most people often assume, probably quite naturally, that it must be a passion project, it must be that I loved flowers or people that start catering companies must love food or you know any kind of
0:44.4	creative outlet type company that it must be a passion and so I hear that all the time
0:48.9	people are like you're so lucky you get to do what you love and I'm thinking okay I do get to do what I love but
0:54.7	that's building a business and scaling a business big it's not playing with flowers.
0:59.8	Ever have an underwhelming experience ordering flowers online? I've had many and our
1:04.5	guest today became committed to fixing that problem and has created a multi
1:08.4	million dollar business. Welcome to So Money everybody. I'm your host
1:11.9	Farnooshirabi.
1:13.0	Christina Stemble knew she always wanted to start a company living in San Francisco
1:18.0	where it seems like everyone has a successful startup.
1:21.0	She was constantly brainstorming ways to disrupt old industries, and eventually
1:26.2	she found herself with a million dollar idea, flower delivery.
1:30.0	It was a rough start unable to raise any money. Christina Boustrapped her company starting with $49,000 in savings.
1:37.2	Thanks to her drive and determination, she was able to weather the trying times, and there were many,
	...

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