932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 11 February 2018

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. ShareASale currently supports over 4,000 retailers on the ShareASale Network, working strategically with its clients, both on the advertising and publishing end, to maximize their individual potential. Brian is a three-time winner of the Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate of the Year, and has served as the President of the Board of Directors for the Performance Marketing Association. In January 2017, ShareASale was acquired by global Affiliate Marketing network Awin.

Transcript

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0:00.0	This is the top entrepreneurs podcast where founders share how they started their companies and got
0:06.9	filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other
0:16.1	insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.
0:23.6	I had no money when I started the company.
0:25.6	It was a hundred and sixty million dollars which is the size of any IPOs.
0:29.6	We're a bit strapped.
0:30.6	We have like 22,000 customers.
0:33.6	With over five million downloads in a very short amount of time,
0:38.3	major outlets like Inc are calling us the fastest growing business show on iTunes.
0:43.6	I'm your host, Nathan Latka, and here's today's episode.
0:48.6	Hello, everyone. My guest today is Brian Littleton.
0:51.8	He's the founder and CEO of Share a Sale.
0:55.4	He's connected thousands of merchants and affiliates alike ensuring mutual profitability while preserving the spirit and
0:59.3	core values of the affiliate marketing industry. Since 2000, his team and vision have helped
1:03.5	create the industry into what it is today. The business currently supports over 4,000 retailers
1:08.7	on the Share of Sale network working strategically with its clients, both on advertising and publishing,
1:13.7	to maximize their individual potential.
1:16.0	He's a three-time winner of the Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate of the Year
1:19.9	and has served as the president and board of directors for the Performance Marketing Association.
1:24.1	In January 2017, Share of Sale was acquired by a global affiliate marketing network,
1:29.0	Owen.
1:29.5	Okay, Pete, Brian, are you ready to take us to the top?
	...

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