#931 - Brooklyn Publicist Designs Travel-Themed Jewelry Line
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 20 July 2019
⏱️ 9 minutes
🧾️ Download transcript
Summary
An unseasonably rainy Memorial Day yields an accidental side hustle.
Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.
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Show notes: SideHustleSchool.com
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
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Transcript
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| 0:00.0 | When you go from hobby to side hustle, you might be surprised at how much time you need |
| 0:13.0 | to spend on tasks that have nothing to do with the hobby itself. |
| 0:16.9 | The publicist slash jewelry designer you'll hear about today says that designing her products |
| 0:21.6 | takes 5% of her hustle time, and the remaining 95% is all about production, promotion, |
| 0:27.5 | and pitching or working on the business model. |
| 0:30.1 | Sometimes feel like that as a writer, as an author, I spend far less time actually writing |
| 0:34.4 | books than in doing all the other things associated with writing, which can be a problem sometimes, |
| 0:38.9 | because I got into writing books because I wanted to write. |
| 0:41.5 | Still, the point is that you want to make sure you're up for the other tasks associated |
| 0:45.0 | with running a business before you decide to dive right into the transformation of a hobby. |
| 0:50.2 | Also, what are the keys to launching a line of handcrafted jewelry? |
| 0:53.9 | As you'll learn in this story, there are three things you can do to stand out in this crowded market. |
| 0:58.0 | Pricing is also key, so we'll look at that as well. |
| 1:01.2 | It is an accidental side hustle, one of the best kinds, and it's doing very well for this Brooklyn-based |
| 1:06.0 | publicist. Welcome to Side Hustle School, my name is Chris Gellabo, here's a shout out to our sponsor, |
| 1:11.9 | and then on with the show. |
| 1:15.9 | This episode is brought to you by Shopify. |
| 1:18.9 | The All in One Commerce platform to start, run, and grow your business, |
| 1:23.0 | run the Aselan Flaky Soul or Fine Art prints. |
| 1:26.2 | Shopify covers all your sales channels to simplify selling online and in person. |
| 1:30.9 | Plus, they provide industry-leading tools and 24-7 supports we're going to grow. |
| 1:35.6 | This is Possibility powered by Shopify. |
... |
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