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Mind Pump: Raw Fitness Truth

930: Jennifer Cohen Knows How to Get What She Wants

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Exercise, Health & Fitness, Health, Fitness

4.8 • 11.8K Ratings

🗓️ 24 December 2018

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Sal, Adam & Justin speak with Jennifer Cohen, a bestselling author and first rate go getter. An excellent storyteller, Jennifer tells how she got Keanu Reeves to come to her house (really!), work for an NBA team, train celebrities and essentially accomplish everything she has set her mind to. Follow her lead and watch good things happen!

  • Jen the Firecracker! (3:19)
  • How did she get into the fitness space? Her origin story into how fitness became a lifestyle. (4:34)
  • What did she do to attract these prestigious companies wanting her services? (8:00)
  • The evolution of her tenacity. How she got Keanu Reeves on her audition tape. (10:07)
  • How you can mold certain traits into opportunities. Her stint in the music industry. (22:58)
  • Her transition into the corporate fitness space. (30:13)
  • What is her favorite and least favorite celebrity she has trained? (34:18)
  • The more money you have, the less you pay for things. (39:10)
  • From getting burnt out being a Celebrity Trainer to pivoting into a Media Trainer. (44:45)
  • The important lesson of sharing the RIGHT information and thinking long term rather than short term success. (53:54)
  • How small wins equals big change. Was her first book, ‘No Gym Required’, a success? (1:06:19)
  • The message behind ‘Strong is the New Skinny’. (1:08:43)
  • The myth behind having a perfect body and looking at fitness as a way of loving yourself. (1:11:15)
  • How does she manage her kids to eat healthy? (1:20:08)
  • What will her upcoming podcast will be called and be about? (1:25:30)
  • Has she run into Keanu Reeves since? (1:33:25)

Featured Guest/People Mentioned:

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Transcript

Click on a timestamp to play from that location

0:00.0

If you want to pump your body and expand your mind, there's only one place to go.

0:06.0

Mite, op, mite, op with your hosts.

0:09.0

Salda Stefano, Adam Schaefer, and Justin Andrews.

0:13.0

Boy, am I happy we had Jennifer on the show?

0:16.0

Yeah, this was actually really interesting because she is a super fast talker.

0:22.0

She's a firecracker, full of energy.

0:25.0

And we almost let her get away with this whole podcast in and up turning into,

0:31.0

which she almost glazed right over some of the most interesting stories ever.

0:35.0

Right.

0:36.0

Right.

0:37.0

And I'm so glad that I stopped her and made her go back because it turned into an extremely interesting podcast.

0:44.0

She's got such a great story about how she landed into fitness because that wasn't even her background.

0:51.0

And the girl's been really successful, very successful, has a great attitude.

0:56.0

And it's just been such an absolute pleasure just to meet.

0:58.0

Now, she's a fitness author and we talked a little bit about fitness,

1:02.0

but we really talked about, I guess, just how to build a business, the attitude and motivation behind it.

1:09.0

Her stories were excellent. She's a great storyteller.

1:12.0

Some of them are unbelievable except that we have, we know people in common.

1:16.0

So we know she's not, she's not lying.

1:18.0

She's not lying.

1:19.0

She's about you.

1:20.0

Yeah.

...

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