93% of People Market The Wrong Way (Here’s How To Fix It!)
Negotiate Anything
American Negotiation Institute
4.7 • 748 Ratings
🗓️ 30 December 2025
⏱️ 26 minutes
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| 0:00.0 | Hello, my friends, and welcome to another exciting episode of Negotiate Anything. |
| 0:07.0 | This show is produced by the American Negotiation Institute, and with over 5 million downloads |
| 0:11.9 | and listeners in over 180 countries, listeners just like you have made this the number one |
| 0:17.4 | negotiation podcast in the world. |
| 0:20.3 | Hi, my name is Kwame Christian and I am the founder and |
| 0:23.2 | CEO of the American Negotiation Institute. Here at A&I, we believe that the best things in life |
| 0:28.7 | are on the other side of difficult conversations and we are passionate about providing you with |
| 0:33.6 | the best content that will help you to make your difficult conversations easier, both at work |
| 0:38.7 | and at home. Lastly, I want to remind you that we offer consulting and conduct trainings, both |
| 0:44.2 | virtually and in person, all around the world. Our focus is in three main areas. First, negotiation |
| 0:50.4 | and conflict resolution, second, leadership, and lastly, diversity, equity, and inclusion. |
| 0:55.8 | Check the link in the description below to learn more about how we could work with you and your team. |
| 1:00.2 | And now, without further ado, let's jump into the interview. |
| 1:08.2 | Jennifer, thanks for joining us today. Thank you so much, Kwame. Thanks for having me. |
| 1:13.0 | It is my pleasure, my friend. So how about you get it started by telling us a little bit about |
| 1:16.7 | yourself and what you do? So as you already know, but for those who do not, my name is Jennifer |
| 1:21.4 | Walton. I am the chief brand officer for Skynow Consulting. And Skynow Consult consulting is a combination of my husband and I's |
| 1:29.2 | children's names. And we are a marketing and brand strategy organization also focused in the |
| 1:35.1 | areas of diversity, equity, and inclusion. So what I like to say is that we help organizations |
| 1:39.8 | manage both their brands and their cultures. Oh, that's great. Okay. So can you give us an example |
| 1:45.7 | of what that looks like? Because I really want the audience to really absorb how unique this is. |
| 1:52.3 | So I would say that our target is really mid to large size organizations. I have a background in |
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