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Negotiate Anything

93% of People Market The Wrong Way (Here’s How To Fix It!)

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 30 December 2025

⏱️ 26 minutes

🧾️ Download transcript

Summary

Request A Customized Workshop For Your Company⁠: https://www.americannegotiationinstitute.com/services/workshops/} In this episode, Jennifer Walton, Chief Brand Officer at Sky Nile Consulting, discusses how to change the marketing field by creating a strategy focused on diversity, equity, inclusion, and anti-racism. ⁠Sky Nile Consulting ⁠ https://www.skynileconsulting.com/ ⁠Follow Kwame Christian on LinkedIn⁠: https://www.linkedin.com/in/kwamechristian/ ⁠The Ultimate Negotiation Guide⁠: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ ⁠Click here to buy your copy of How To Have Difficult Conversations About Race!⁠: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 ⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!⁠: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Transcript

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0:00.0

Hello, my friends, and welcome to another exciting episode of Negotiate Anything.

0:07.0

This show is produced by the American Negotiation Institute, and with over 5 million downloads

0:11.9

and listeners in over 180 countries, listeners just like you have made this the number one

0:17.4

negotiation podcast in the world.

0:20.3

Hi, my name is Kwame Christian and I am the founder and

0:23.2

CEO of the American Negotiation Institute. Here at A&I, we believe that the best things in life

0:28.7

are on the other side of difficult conversations and we are passionate about providing you with

0:33.6

the best content that will help you to make your difficult conversations easier, both at work

0:38.7

and at home. Lastly, I want to remind you that we offer consulting and conduct trainings, both

0:44.2

virtually and in person, all around the world. Our focus is in three main areas. First, negotiation

0:50.4

and conflict resolution, second, leadership, and lastly, diversity, equity, and inclusion.

0:55.8

Check the link in the description below to learn more about how we could work with you and your team.

1:00.2

And now, without further ado, let's jump into the interview.

1:08.2

Jennifer, thanks for joining us today. Thank you so much, Kwame. Thanks for having me.

1:13.0

It is my pleasure, my friend. So how about you get it started by telling us a little bit about

1:16.7

yourself and what you do? So as you already know, but for those who do not, my name is Jennifer

1:21.4

Walton. I am the chief brand officer for Skynow Consulting. And Skynow Consult consulting is a combination of my husband and I's

1:29.2

children's names. And we are a marketing and brand strategy organization also focused in the

1:35.1

areas of diversity, equity, and inclusion. So what I like to say is that we help organizations

1:39.8

manage both their brands and their cultures. Oh, that's great. Okay. So can you give us an example

1:45.7

of what that looks like? Because I really want the audience to really absorb how unique this is.

1:52.3

So I would say that our target is really mid to large size organizations. I have a background in

...

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