This is 5 Minute Friday!

Welcome everyone to today's episode with my friend, Dory Clark.

She's got a book out called Stand Out, how to find your breakthrough idea and build a following around it.

Maybe they're not sure what their big idea is yet.

Maybe they don't quite know how, or they might have an idea, but they're not quite sure how to spread it.

I would like to be able to provide enough of a roadmap for them that it becomes easier for those good ideas to spread.

Because I would like to live in a world where it's not the loudest voice that wins, but instead it's the best idea that wins.

I like that. You also mentioned that you say, actually, in the book, it's rare that we make time for the kind of a stain reflection that is necessary for breakthrough ideas.

Can you elaborate on that?

Yeah. One of the stories that I tell in Stand Out is actually about Daniel Goldman, who some of your listeners may recognize as the gentleman behind the emotional intelligence phenomenon.

When I started to look into Daniel Goldman, I started out by literally brainstorming, what are the really big ideas in the world of business or other big professions?

And emotional intelligence just stood out. The Harvard Business Review called it literally the breakthrough idea of the 1990s.

And so I started peeling it back and saying, all right, where did that idea come from?

What actually is its genesis? I had assumed, I didn't really know anything about his background, that Daniel Goldman was a researcher, that he was talking about his findings maybe.

But that's actually not true. He did go to graduate school for psychology, but at the time he was a reporter.

And he was literally as part of his job, he was reading a psychology journal.

It was a really, really boring article, which I've read in this psychology journal, where he's just kind of paging through, essentially looking for story ideas.

And he sees, buried in a bunch of draws, he sees what he recognizes as gold.

You know, there's this article that's basically saying, hey, IQ, that thing that for the past 50 years, everyone has thought of as being the most important thing in a person's life and future success.

Actually, no, it's not. And he saw this and he's like, oh my god, this is really profound.

But no one was ever going to hear about it if it stayed in the pages of this boring psychology journal.

So as a journalist, he starts writing about it, gets a book contract, writes a book about it, becomes a bestseller, literally it's on the bestseller list for like five years.

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