920. The Perilous Path Of Using Shortcuts In Your Business Can Derail Your Very Successful Brand
The Kelly Roach Show
Kelly Roach
4.9 • 964 Ratings
🗓️ 5 June 2023
⏱️ 26 minutes
🧾️ Download transcript
Summary
In this episode of The Kelly Roach Show, Kelly sheds light on the normalization of practices in the business world that shouldn't be done but are often pursued and can ruin your successful brand.
It is imperative that one recognizes and comprehends the practices that may lead to setbacks to avoid negative consequences. Kelly has identified three practices: brand hacking, rehiring previously terminated employees, and purchasing social media followers. Kelly stresses prioritizing sustainable strategies over immediate gains and balancing short-term actions and long-term goals for overall success.
Also in this episode:
- Mentorship vs. brand hacking
- Embrace the qualities that distinguish you from others with a fervent passion
- The key to attaining success is possessing the appropriate mindset
- Create a variation of what's already been done
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- Unstoppable: 9 Principles for Unlimited Success in Business and Life
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Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:10.8 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.6 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur. |
| 0:28.1 | Let's get started. |
| 0:30.1 | Okay, welcome back. This is the Kelly Roach Show and thank you so much for tuning in every |
| 0:35.6 | week. We couldn't do this if it weren't for each and every one of you. So thank you. |
| 0:40.2 | Today we are talking about shortcuts that backfire. |
| 0:47.1 | Yes, my friends, we have to talk about these things that no one talks about, |
| 0:51.5 | but I'm going to talk about them anyway. So here's the deal. |
| 0:54.6 | I have people reach out to me constantly that are struggling. |
| 1:03.4 | People on the highways and byways of social media on all different platforms and all |
| 1:08.3 | different ways. And I hear a lot of things and I observe a lot of things and I think that in a |
| 1:17.4 | lot of ways there is such a normalization, if that's even a word, there are things being |
| 1:26.4 | normalized in the business world that are not normal, that shouldn't be done and people do |
| 1:36.8 | them and they don't think there's anything wrong with it. And then they are very perplexed |
| 1:43.9 | when things go really wrong. And I don't know if the people listening to this show today, |
| 1:51.5 | I don't know if some of you have had this happen to you, which is why you need to hear the show |
| 1:55.8 | to know that you're not alone and how to kind of deal with it. Or I don't know if maybe you've |
| 2:01.1 | gotten caught up in doing these things and you don't even know it and you don't even realize it |
| 2:05.8 | and maybe this is going to bring awareness for you. But either way, I'm hoping that this episode |
| 2:11.1 | will be helpful. And for some of you, it will actually be kind of entertaining as well, |
... |
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