919. Driving Growth In the Digital Landscape | Leveraging Content, Social Media, And Segmentation

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 964 Ratings

🗓️ 1 June 2023

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Kelly Roach Show, Kelly shares the strategies she is doubling down on in 2023 and driving growth across five companies.

Establishing a personal brand is crucial for success. Kelly is an expert in this field and can guide you through the process. She has proven strategies to create valuable educational content, build strong relationships with your audience, and launch other ventures. Kelly's approach involves monetization by converting content into sales, launching high-ticket items, and selling low-ticket items on social media. With her guidance on audience segmentation, sales and marketing strategies, employee retention, and staying focused, you'll be on the path to success by 2023.

Also in this episode:

Audience building, creating reciprocity based on the value
The importance of building your internal buyers list
Compelling reasons to focus on goals, not external things
Content monetization

Join the skill with simplicity workshop | Get a copy of the content conversion launch

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Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or
0:10.8	less business and leadership lessons to help you build a sustainable business that scales.
0:17.6	Lead with integrity and create a lasting legacy.
0:21.6	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.
0:28.1	Let's get started.
0:30.0	Welcome back in today's show I'm going to talk to you a little bit about what I'm doubling
0:35.0	down on in 2023 to drive growth in my five companies. So people are always wondering what is
0:44.1	working now. So I thought I'd take today's episode to walk you through that. So at the top of
0:49.2	my list for 2023 is content creation and content conversion. We are spending a lot of time and
0:57.2	energy really looking at how to cultivate more attention online in a meaningful way with high
1:06.3	value educational content. You all know my philosophy around building brand online. I am an
1:12.8	educator. I am not here to entertain to point in dance to follow trends or to learn the latest
1:18.9	hacks. What I am here to do is to empower and change as many lives as humanly possible
1:25.9	and to make the biggest difference the biggest impact humanly possible. So what that means for me
1:32.2	is I'm doubling down on the biggest thing that has been the catalyst for building my personal brand
1:39.7	which is value add content. And I say what has been the biggest catalyst for building my personal
1:46.2	brand because really truly the personal brand is then what allows you to launch build start and
1:54.4	grow whatever else it is that you want to do which is why content creation and high value content
2:00.8	creation serves a far more meaningful purpose than just creating visibility online or doing this
2:08.8	because you need to create top of my awareness. The relationship that you build with your audience
2:14.4	online through content is what is then going to allow you to take that build up reciprocity
2:20.3	and transfer that reciprocity into new things that you want to start grow and monetize. So for me
	...

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