916: Six Principles for Writing to Busy Readers with Todd Rogers
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 16 November 2023
⏱️ 43 minutes
🧾️ Download transcript
Summary
Todd Rogers shares powerful writing principles to help capture your busy audience’s attention.
— YOU’LL LEARN —
1) Why people aren’t reading—and what to do about it
2) The critical question that will improve your writing
3) The simple trick to get people to respond to your request
Subscribe or visit AwesomeAtYourJob.com/ep916 for clickable versions of the links below.
— ABOUT TODD —
Todd Rogers is co-author of Writing for Busy Readers, and Professor of Public Policy at Harvard’s Kennedy School of Government. He is the faculty director of the Behavioral Insights Group, faculty chair of the executive education program Behavioral Insights and Public Policy, Senior Scientist at ideas42, and Academic Advisor at the Behavioral Insights Team.
Todd co-founded the Analyst Institute, which improves voter communications, and serves on its board. He also co-founded EveryDay Labs, which partners with school districts to reduce student absenteeism by communicating with families, is an equity holder and serves as Chief Scientist. Todd received his Ph.D. jointly from Harvard's department of Psychology and the Harvard Business School.
• Book: Writing for Busy Readers: Communicate More Effectively in the Real World, with Jessica Lasky-Fink
• Study: “Poison Parasite Counter: Turning Duplicitous Mass Communications Into Self-Negating Memory-Retrieval Cues” with Robert B. Cialdini et al.
• Website: WritingForBusyReaders.com
• Tool: AI email editing
• Tool: Writing checklist
— RESOURCES MENTIONED IN THE SHOW —
• Study: “People systematically overlook subtractive changes” by Gabrielle S. Adams, et al.
• Term: Butterfly ballot
• Book: Pre-Suasion: Channeling Attention for Change by Robert Cialdini
• Book: Influence: The Psychology of Persuasion by Robert Cialdini
• Book: Give Your Speech, Change the World: How To Move Your Audience to Action by Nick Morgan
• Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg
• Book: Recoding America: Why Government Is Failing in the Digital Age and How We Can Do Better by Jennifer Pahlka
• Book: Subtract: The Untapped Science of Less by Leidy Klotz
• Past episode: 317: How to Form Habits the Smart Way with BJ Fogg, PhD
• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence
• Past episode: 684: Achieving More by Tapping into the Science of Less with Leidy Klotz
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Transcript
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| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast. |
| 0:04.0 | The show where brilliant professionals share how to sharpen the universal skills required to flourish at work. |
| 0:10.0 | Enjoy more career fun, wins, meaning, and money with your host, Pete Makaitas. |
| 0:19.0 | Hello and welcome to episode 916 with Todd Rogers. |
| 0:23.0 | If you have ever had the experience where you write something, |
| 0:26.0 | you put some real thought into it, and then no one replies or the reply is lacklustrin. |
| 0:30.0 | Folks don't do what you want them to do. |
| 0:33.0 | Todd has got some excellent answers, principles for writing to busy readers, |
| 0:38.0 | so that you can impact them, they hear you, they do the things, |
| 0:43.0 | and they move things forward all the more often. |
| 0:45.0 | Todd's got some counterintuitive studies, some juicy signs or the real quantified results |
| 0:52.0 | that may just transform the way you write forever. |
| 0:56.0 | So learn one, why people aren't reading and what to do about it. |
| 0:59.0 | Two, the critical question that will improve your writing, |
| 1:01.0 | and three, the simple trick to get people to respond to your request. |
| 1:05.0 | So if you want to check out the show notes or the transcript or the links to items that we've referenced here, |
| 1:09.0 | please drop on by awesome at your job.com slash EP916. |
| 1:15.0 | And I'd also recommend if you're a busy reader, |
| 1:18.0 | sign up for our gold nugget email list that will provide you with summary wisdom that you can read |
| 1:23.0 | in about two to three minutes each time a new guest episode goes live. |
| 1:27.0 | So you can read that in a jiffy. |
| 1:30.0 | It's nicely formatted. |
... |
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