What's up? Welcome to Side Esel School. Hello my friends. This is Chris Gellibot. We have

just finished week number 26 of season 3. Week 26, season 3, on into the 900s in terms

of our episodes. We've done so much, but yet we continue to uncover amazing stories.

This week featured eco-friendly candles, a software engineer who sells 64,000 copies of

Ann of Green Gables among other e-books. The revenge of bat houses, our second ever bat house

feature in a relatively short period of time, learning more about bat houses than I ever

imagined, and of course more. I'm in the midst of hosting the ninth and pen-ultimate

World Domination Summit in Portland, Oregon. Our team has been preparing for a year. We've

got a lot of people in town, but of course the show goes on. Because if you're not here

in Portland at WDS, you're like, well I don't care. Tell me about Side Esel School. My

answer is no problem. I can do that. We have recently announced several new stops on the

100 Side Esel's tour, including Chicago Calgary Salt Lake City and a rescheduled San Francisco

event. Perhaps a couple of others as well, and those will begin in just over a week's

time. Coming up really soon, if you're in one of those cities, you can check out all the

details at SideEselSchool.com slash tour. By check out the details, I mean you can go and

sign up. It's actually completely free, and I would love to see you.

All right. Today I want to address the common experience of attempting a project, whether

that's a new service, a product, a reselling hustle, something else, whatever it is, and

encountering the reality that it just doesn't work. Okay? That happens sometimes. You try

something that just doesn't work. So then what? How do you regroup? What do you do next?

Do you just give up forever? Work there possibly be another option. So let's break it down

a bit. I'll actually talk about a real example. People often ask me for my failures, my

...