#910 - Irish “Athleisure” Brand Achieves Seamless Six-Figure Sales
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 29 June 2019
⏱️ 8 minutes
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Summary
An Irish lifestyle clothing brand grows to a high-end, six-figure hustle in just twelve months.
Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeau
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Transcript
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| 0:00.0 | Let us talk today about an Irish athletic leisure brand. |
| 0:12.9 | You may have noticed that athlete leisure, which is a word that I don't think was really |
| 0:17.0 | in our popular vocabulary until a few years ago, if not even more recent. |
| 0:21.8 | Anyway, you may have noticed that athlete leisure is all the rage these days. |
| 0:25.0 | In my hometown of Portland, Oregon, athlete sure is considered business casual, which |
| 0:28.7 | probably tells you a lot about fashion these days, as well as life in Portlandia. |
| 0:33.2 | It's not just on the US, West Coast, of course. |
| 0:35.4 | Athlete leisure is taken off all over the place. |
| 0:38.2 | And so the three guys in this story grow their new brand to a high-end six-figure hustle |
| 0:43.5 | in just 12 months. |
| 0:45.6 | Where do they get the idea? |
| 0:46.8 | How do they make it happen and what happens along the way? |
| 0:49.8 | All of that is coming up in this story. |
| 0:51.6 | Thanks so much for being here. |
| 0:52.8 | You're listening to Side Usal School. |
| 0:54.3 | Here is a message from our sponsor. |
| 0:58.7 | Dear Madmick Swaney and co-founders Nile Horgon and Carl Swain are the lads behind a successful |
| 1:11.2 | Irish athletic and leisure brand, Jim Plus Coffee. |
| 1:14.9 | This caffeinated triumph for it launched in January 2017 and earned a hearty six-figure revenue |
| 1:19.9 | in their first year. |
| 1:20.9 | It may have even gone beyond that since then. |
| 1:23.0 | GNC, as they're known, features a variety of products, including hoodies, t-shirts, tanks, |
... |
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