906: Start Fresh Without Starting Over: How to Evolve Your Brand Without Losing Your People

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 20 August 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re anything like me, you’ve felt that internal nudge: that quiet but persistent pull that says something’s changing. Maybe you’re shifting directions in your business, pivoting your offers, or simply stepping into a new version of yourself. And when that happens, your brand should evolve right along with you! In this episode, I’m walking you through how to thoughtfully align your brand with who you are becoming, without confusing your audience or losing momentum. From rewriting your mission to doing a full content audit, adjusting your strategy, and letting your people in on the journey, we’ll cover it all! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/brandevolution Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Transcript

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0:00.0	Nothing makes me happier than doing work that energizes me. And I've always been committed to that,
0:06.8	not just for myself, but for my entire team. That's why I'm so excited about the working genius model.
0:12.6	It's a powerful tool that helps you discover your natural strengths and where you thrive in your work.
0:18.0	When you tap into what you're naturally good at, work becomes more rewarding
0:21.4	and you get so much more done. Honestly, I wasn't sure what to expect when I took the working
0:26.5	genius assessment, but it blew me away with how accurate and insightful it was. It affirmed that I am
0:32.6	naturally gifted at using my intuition and instincts to evaluate and assess ideas or plans. And it also confirmed
0:39.2	my love for self-starters and the fact that I can get frustrated if I have to be the main
0:43.5	source of motivation for other people to get results. The assessment only takes 10 minutes and
0:48.8	it's great for solopreneurs and teams alike. Imagine with me how effortless your teamwork will
0:53.8	be if you understand the
0:55.5	working geniuses of those that you're working with. Working genius is different from everything
1:00.3	else out there because it's 20% personality and 80% productivity. Simply put, if you want to
1:06.4	transform your work life, this is it. Get 20% off the $25 working genius assessment, head to
1:13.2	working genius.com, and enter the promo code gold digger at checkout. That's working genius.com
1:19.1	promo code gold digger. This episode is brought to you by Bit Defender, a global leader in cybersecurity.
1:28.6	Now, let's be real,
1:32.9	when you run a business from your laptop like I do, everything matters. Your clients,
1:37.8	your calendar, your passwords. It's all digital. And if you're like me, you don't have an IT department waiting in the wings to fix things when they break. The truth is small businesses
1:42.1	are some of the biggest targets for cyber attacks, and most
1:45.2	entrepreneurs aren't prepared. With so much riding on our digital tools, protection isn't optional,
1:50.6	it's essential. That's where Bit Defender Ultimate Small Business Security comes in. It's designed
	...

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