905: Make Your Website Work Harder Than You: The Simple Strategy to Save Hours and Sell More

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 18 August 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your website isn’t a “nice to have”, it’s one of your most powerful business tools. In this conversation with Jen Olmstead, we reveal how to turn your site into an investment that pays you back: attracting the right people, making you money, and finally feeling like you. Jen Olmstead is a brand and web designer, a visual storyteller, and a certified type nerd who’s made it her mission to create online spaces people actually want to explore. She’s also the co-founder of TONIC SITE SHOP: home of the most stunning, cocktail-inspired website templates for modern, stylish creatives. What I love about Jen’s work is how it combines aesthetics and strategy in a way that helps you build a website that actually works, meaning that it attracts the right people, tells your story clearly, and converts visitors into paying clients or customers. And it does all of that while you live your life, step away from your screen, and finally stop feeling like you have to be “on” all the time! So whether you’ve been duct-taping your site together or you don’t have one at all yet, this episode is for you. If you’re ready to give your website a major glow-up after this convo, you can shop TONIC templates at http://www.jennakutcher.com/tonic and use the code JENNASENTME to get 15% off any template. Because you deserve a website that works while you rest! That’s http://www.jennakutcher.com/tonic! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/simple-website-strategy-to-sell-more Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Transcript

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0:00.0	Nothing makes me happier than doing work that energizes me. And I've always been committed to that,
0:06.8	not just for myself, but for my entire team. That's why I'm so excited about the working genius model.
0:12.6	It's a powerful tool that helps you discover your natural strengths and where you thrive in your work.
0:18.0	When you tap into what you're naturally good at, work becomes more rewarding
0:21.4	and you get so much more done. Honestly, I wasn't sure what to expect when I took the working
0:26.5	genius assessment, but it blew me away with how accurate and insightful it was. It affirmed that I am
0:32.6	naturally gifted at using my intuition and instincts to evaluate and assess ideas or plans. And it also confirmed
0:39.2	my love for self-starters and the fact that I can get frustrated if I have to be the main
0:43.5	source of motivation for other people to get results. The assessment only takes 10 minutes and
0:48.8	it's great for solopreneurs and teams alike. Imagine with me how effortless your teamwork will
0:53.8	be if you understand the
0:55.5	working geniuses of those that you're working with. Working genius is different from everything
1:00.3	else out there because it's 20% personality and 80% productivity. Simply put, if you want to
1:06.4	transform your work life, this is it. Get 20% off the $25 working genius assessment, head to
1:13.2	working genius.com, and enter the promo code gold digger at checkout. That's working genius.com
1:19.1	promo code gold digger. This episode is brought to you by Bit Defender, a global leader in cybersecurity.
1:28.6	Now, let's be real,
1:32.9	when you run a business from your laptop like I do, everything matters. Your clients,
1:37.8	your calendar, your passwords. It's all digital. And if you're like me, you don't have an IT department waiting in the wings to fix things when they break. The truth is small businesses
1:42.1	are some of the biggest targets for cyber attacks, and most
1:45.2	entrepreneurs aren't prepared. With so much riding on our digital tools, protection isn't optional,
1:50.6	it's essential. That's where Bit Defender Ultimate Small Business Security comes in. It's designed
	...

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