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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

907: The Hidden Price of Being a Woman in Business (And Why You’re Not Imagining It)

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 25 August 2025

⏱️ 58 minutes

🧾️ Download transcript

Summary

Have you ever wondered why it feels harder to build a business as a woman? It’s not just you, and Anna Gifty has the stats to prove it. This conversation will explain exactly why… and what we can do about it. Anna is a Harvard-trained economist and the author of The Double Tax, a bold new book that breaks down the invisible costs women—especially women of color—pay just to participate in society. But what makes this conversation essential for entrepreneurs? Anna shows how these “taxes” sneak into your business, your brand, your pricing, your funding, your time, and what you can do to push back. From the cost of motherhood to beauty standards in the workplace to why generational wealth-building still feels out of reach, this episode is a masterclass in economic empowerment. And it’s not just theory; Anna gives us the tools to change things. If you’re building a business and wondering why it still feels this hard or you want to be part of rewriting the rules, this conversation is your permission slip and your playbook. And if you want to dive deeper into this topic, order your copy of The Double Tax here: https://annagifty.com/thedoubletax  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/hidden-cost-of-being-a-woman-in-business  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Transcript

Click on a timestamp to play from that location

0:00.0

Nothing makes me happier than doing work that energizes me. And I've always been committed to that,

0:06.8

not just for myself, but for my entire team. That's why I'm so excited about the working genius model.

0:12.6

It's a powerful tool that helps you discover your natural strengths and where you thrive in your work.

0:18.0

When you tap into what you're naturally good at, work becomes more rewarding

0:21.4

and you get so much more done. Honestly, I wasn't sure what to expect when I took the working

0:26.5

genius assessment, but it blew me away with how accurate and insightful it was. It affirmed that I am

0:32.6

naturally gifted at using my intuition and instincts to evaluate and assess ideas or plans. And it also confirmed

0:39.2

my love for self-starters and the fact that I can get frustrated if I have to be the main

0:43.5

source of motivation for other people to get results. The assessment only takes 10 minutes and

0:48.8

it's great for solopreneurs and teams alike. Imagine with me how effortless your teamwork will

0:53.8

be if you understand the

0:55.5

working geniuses of those that you're working with. Working genius is different from everything

1:00.3

else out there because it's 20% personality and 80% productivity. Simply put, if you want to

1:06.4

transform your work life, this is it. Get 20% off the $25 working genius assessment, head to

1:13.2

working genius.com, and enter the promo code gold digger at checkout. That's working genius.com

1:19.1

promo code gold digger. This episode is brought to you by Bit Defender, a global leader in cybersecurity.

1:28.6

Now, let's be real,

1:32.9

when you run a business from your laptop like I do, everything matters. Your clients,

1:37.8

your calendar, your passwords. It's all digital. And if you're like me, you don't have an IT department waiting in the wings to fix things when they break. The truth is small businesses

1:42.1

are some of the biggest targets for cyber attacks, and most

1:45.2

entrepreneurs aren't prepared. With so much riding on our digital tools, protection isn't optional,

1:50.6

it's essential. That's where Bit Defender Ultimate Small Business Security comes in. It's designed

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