906: Start Fresh Without Starting Over: How to Evolve Your Brand Without Losing Your People

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 20 August 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re anything like me, you’ve felt that internal nudge: that quiet but persistent pull that says something’s changing. Maybe you’re shifting directions in your business, pivoting your offers, or simply stepping into a new version of yourself. And when that happens, your brand should evolve right along with you! In this episode, I’m walking you through how to thoughtfully align your brand with who you are becoming, without confusing your audience or losing momentum. From rewriting your mission to doing a full content audit, adjusting your strategy, and letting your people in on the journey, we’ll cover it all! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/brandevolution Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Transcript

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0:00.0	This episode is supported by What Should I Do With My Money from Morgan Stanley. This podcast makes
0:07.1	getting advice about your money less intimidating. I checked out the episode about early retirement
0:12.2	on what should I do with my money and honestly, I couldn't stop nodding along. It really got me
0:17.2	thinking about what financial freedom actually looks like, whether that's
0:20.9	being able to take time off without panicking, switching careers, or just having enough saved
0:25.6	that you're not constantly stressed about money.
0:28.3	The fear of never having enough while still wanting to actually enjoy life, I think we've
0:32.9	all been there.
0:34.1	Maybe you're wondering if you can ever get ahead or if building any kind of financial
0:38.4	cushion is even possible with everything else going on. What I loved was hearing about how you can
0:43.8	build flexibility into your finances with smart investing and planning no matter where you're
0:48.6	starting from. It made financial freedom feel less like some impossible dream and more like something
0:53.4	you can work towards step by step. Search for what should I do with my money in your podcast player and we'll
0:59.1	also include a link in the show notes. My thanks to what should I do with my money and Morgan
1:03.7	Stanley for their support. Your brand should evolve because you're evolving. Let's make sure your audience grows with you,
1:13.1	not without you. I'm Jenna Goetcher, your host of the Gold Digger podcast. I escape the
1:19.4	corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
1:25.6	Now I'm running a seven-figure online business that feels even
1:29.1	better than it looks, all from my house in small town, Minnesota with my family. Here, we value
1:34.9	time as our currency. We mix the woo and the work, and we are in the pursuit of building businesses
1:40.9	that give us the freedom to live lives that we love. I've always loved
1:44.9	turning big goals into reality, and I'm here to help you do the same. This isn't just a peek
	...

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