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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

907: The Hidden Price of Being a Woman in Business (And Why You’re Not Imagining It)

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 25 August 2025

⏱️ 54 minutes

🧾️ Download transcript

Summary

Have you ever wondered why it feels harder to build a business as a woman? It’s not just you, and Anna Gifty has the stats to prove it. This conversation will explain exactly why… and what we can do about it. Anna is a Harvard-trained economist and the author of The Double Tax, a bold new book that breaks down the invisible costs women—especially women of color—pay just to participate in society. But what makes this conversation essential for entrepreneurs? Anna shows how these “taxes” sneak into your business, your brand, your pricing, your funding, your time, and what you can do to push back. From the cost of motherhood to beauty standards in the workplace to why generational wealth-building still feels out of reach, this episode is a masterclass in economic empowerment. And it’s not just theory; Anna gives us the tools to change things. If you’re building a business and wondering why it still feels this hard or you want to be part of rewriting the rules, this conversation is your permission slip and your playbook. And if you want to dive deeper into this topic, order your copy of The Double Tax here: https://annagifty.com/thedoubletax  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/hidden-cost-of-being-a-woman-in-business  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Transcript

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0:00.0

This episode is supported by What Should I Do With My Money from Morgan Stanley. This podcast makes

0:07.1

getting advice about your money less intimidating. I checked out the episode about early retirement

0:12.2

on what should I do with my money and honestly, I couldn't stop nodding along. It really got me

0:17.2

thinking about what financial freedom actually looks like, whether that's

0:20.9

being able to take time off without panicking, switching careers, or just having enough saved

0:25.6

that you're not constantly stressed about money.

0:28.3

The fear of never having enough while still wanting to actually enjoy life, I think we've

0:32.9

all been there.

0:34.1

Maybe you're wondering if you can ever get ahead or if building any kind of financial

0:38.4

cushion is even possible with everything else going on. What I loved was hearing about how you can

0:43.8

build flexibility into your finances with smart investing and planning no matter where you're

0:48.6

starting from. It made financial freedom feel less like some impossible dream and more like something

0:53.4

you can work towards step by step. Search for what should I do with my money in your podcast player and will

0:59.1

also include a link in the show notes. My thanks to what should I do with my money and Morgan

1:03.7

Stanley for their support. Have you ever wondered why it feels harder to build a business as a woman?

1:12.3

Well, it's not just you,

1:17.5

and Anna Gifty has the stats to prove it. This conversation will explain exactly why it feels that way and what we can do about it. I'm Jenna Goetcher, your host of the Gold Digger podcast.

1:23.6

I escaped the corporate world at the age of 23 with nothing more than a $300 camera

1:28.9

from Craigslist and a dream. Now I'm running a seven-figure online business that feels even

1:34.5

better than it looks, all from my house in small town, Minnesota with my family. Here, we value time

1:40.8

is our currency. We mix the woo and the work, and we are in the pursuit of building

1:45.7

businesses that give us the freedom to live lives that we love. I've always loved turning

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