905: Make Your Website Work Harder Than You: The Simple Strategy to Save Hours and Sell More

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 18 August 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your website isn’t a “nice to have”, it’s one of your most powerful business tools. In this conversation with Jen Olmstead, we reveal how to turn your site into an investment that pays you back: attracting the right people, making you money, and finally feeling like you. Jen Olmstead is a brand and web designer, a visual storyteller, and a certified type nerd who’s made it her mission to create online spaces people actually want to explore. She’s also the co-founder of TONIC SITE SHOP: home of the most stunning, cocktail-inspired website templates for modern, stylish creatives. What I love about Jen’s work is how it combines aesthetics and strategy in a way that helps you build a website that actually works, meaning that it attracts the right people, tells your story clearly, and converts visitors into paying clients or customers. And it does all of that while you live your life, step away from your screen, and finally stop feeling like you have to be “on” all the time! So whether you’ve been duct-taping your site together or you don’t have one at all yet, this episode is for you. If you’re ready to give your website a major glow-up after this convo, you can shop TONIC templates at http://www.jennakutcher.com/tonic and use the code JENNASENTME to get 15% off any template. Because you deserve a website that works while you rest! That’s http://www.jennakutcher.com/tonic! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/simple-website-strategy-to-sell-more Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Transcript

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0:00.0	This episode is supported by What Should I Do With My Money from Morgan Stanley. This podcast makes
0:07.1	getting advice about your money less intimidating. I checked out the episode about early retirement
0:12.2	on what should I do with my money and honestly, I couldn't stop nodding along. It really got me
0:17.2	thinking about what financial freedom actually looks like, whether that's
0:20.9	being able to take time off without panicking, switching careers, or just having enough saved
0:25.6	that you're not constantly stressed about money.
0:28.3	The fear of never having enough while still wanting to actually enjoy life, I think we've
0:32.9	all been there.
0:34.1	Maybe you're wondering if you can ever get ahead or if building any kind of financial
0:38.4	cushion is even possible with everything else going on. What I loved was hearing about how you can
0:43.8	build flexibility into your finances with smart investing and planning no matter where you're
0:48.6	starting from. It made financial freedom feel less like some impossible dream and more like something
0:53.4	you can work towards step by step. Search for what should I do with my money in your podcast player and will
0:59.1	also include a link in the show notes. My thanks to what should I do with my money and Morgan
1:03.7	Stanley for their support. Your website isn't a nice to have. It's one of your most powerful business tools. In this
1:12.6	conversation with Jen Olmsted, we reveal how to turn your website into an investment that
1:17.0	pays you back, attracting the right people, making you money, and finally feeling like you.
1:23.3	I'm Jenna Goetcher, your host of the Gold Digger podcast. I escape the corporate world at the age of 23 with
1:29.7	nothing more than a $300 camera from Craigslist and a dream. Now I'm running a seven-figure online
1:35.8	business that feels even better than it looks, all from my house in small town, Minnesota with my
1:40.9	family. Here, we value time as our currency. We mix the woo and the work,
1:46.6	and we are in the pursuit of building businesses that give us the freedom to live lives that we
	...

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