904: Start Your Email List Here: High-Converting Opt-In Ideas That Actually Work

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 13 August 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if I told you that one simple piece of helpful content could totally change how people find you, connect with you, and eventually buy from you? In this episode, we’re getting really practical about email list building, and I’m sharing the exact steps to create a lead magnet; AKA: the simple, helpful entry point that not only grows your email list but actually attracts the right people into your business! I know email marketing can feel like a lot, but here’s the truth: your email list is one of the most valuable assets you can build. And creating your first (or next) opt-in doesn’t have to be hard. So today, I’m walking you through what to consider before you create a lead magnet, the different types of freebies that actually work, and how to start attracting the people who are most aligned with what you offer. And if you’re thinking, “This sounds great, but how do I actually set it all up?” then don’t worry, I’ve got you covered. We’re covering a LOT today, but if you want to go even deeper, I created a totally free mini-course that walks you through the entire process, step by step. Jump into the mini course right now at https://listbuildchallenge.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/email-list-opt-in-ideas-that-convert Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Transcript

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0:00.0	This episode is supported by What Should I Do With My Money from Morgan Stanley. This podcast makes
0:07.1	getting advice about your money less intimidating. I checked out the episode about early retirement
0:12.2	on what should I do with my money and honestly, I couldn't stop nodding along. It really got me
0:17.2	thinking about what financial freedom actually looks like, whether that's
0:20.9	being able to take time off without panicking, switching careers, or just having enough saved
0:25.6	that you're not constantly stressed about money.
0:28.3	The fear of never having enough while still wanting to actually enjoy life, I think we've
0:32.9	all been there.
0:34.1	Maybe you're wondering if you can ever get ahead or if building any kind of financial
0:38.4	cushion is even possible with everything else going on. What I loved was hearing about how you can
0:43.8	build flexibility into your finances with smart investing and planning no matter where you're
0:48.6	starting from. It made financial freedom feel less like some impossible dream and more like something
0:53.4	you can work towards step by step. Search for what should I do with my money in your podcast player and we'll
0:59.1	also include a link in the show notes. My thanks to what should I do with my money and Morgan
1:03.7	Stanley for their support. What if I told you that one simple piece of helpful content could totally change how people
1:12.2	find you, connect with you, and eventually buy from you? In this episode, we're getting really
1:17.1	practical about email list building and I'm sharing the exact steps to create a lead magnet
1:21.8	that actually works. I'm Jenna Goetcher, your host of the Gold Digger podcast. I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream. Now I'm running a seven-figure online business that feels even better than it looks, all from my house in small town, Minnesota with my family. Here, we value time as our currency. We mix
1:46.6	the woo and the work, and we are in the pursuit of building businesses that give us the freedom
1:51.5	to live lives that we love. I've always loved turning big goals into reality, and I'm here to help
1:57.2	you do the same. This isn't just a peek behind the curtain. Come along with me and my guests as we
2:02.7	tear the whole curtain down. Every week we tackle practical, no-fluff marketing strategies and
	...

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