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Shameless Leadership

902: 5 Steps to Build Your Personal Leadership Brand

Shameless Leadership

Sara Dean

Education, Management, How To, Business, Self-improvement

4.7800 Ratings

🗓️ 27 August 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

Building a powerful and intentional personal leadership brand is essential to your leadership legacy. Whether you're an emerging leader or a leader looking to refine your current leadership style, this episode will give you actionable steps to create a personal leadership brand that aligns with your core values and allows you to make greater ripples of impact as you lead. We explore the following key questions to help guide your journey: What do you want to be known for as a leader? What legacy are you intentionally building right now? What are your current personal and leadership values, and how are you incorporating them into your work? Here are 5 steps you can work through to build your personal leadership brand: Identify the values you want to embody and uphold as a leader Reflect on the values that matter most to you and how you want to embody them as a leader. These values will form the foundation of your personal leadership brand. Determine how these values make you stand out as a leader Understand how your unique values overlap with your strengths, talents, and gifts to differentiate you from other leaders. Conduct a values assessment Check in on how you are currently leading with your values and determine where there is room for growth to incorporate your values into your leadership in ways that allow your personal leadership brand to shine. Take small steps to embody these values Start making intentional choices that reflect the leader you want to be. Small, consistent actions over time build trust, likeability, and credibility. This is how you build your leadership capital over time.   Practice pausing in high-stress moments In times of pressure, take a breath and a pause to reflect on how you want to show up. In this pause, you have the chance to recall your values and make a decision through the lens of your values instead of high emotions.  By taking the time to define what you stand for and practicing the embodiment of these values, you can craft a personal leadership brand that reflects your true identity and creates a lasting legacy. We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on our website: https://shamelessleadership.com/sponsor Interested in becoming a sponsor of the Shameless Mom Academy? Email our sales team at [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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0:24.0

Adobe Express, the quick and easy create anything app.

0:32.0

Welcome to Shameless Leadership. I'm your host, Sarah Dean. This show is for women, transgender people, non-binary folks, as well as allies, who are committed to advancing their leadership while also advancing the leadership of those around them. In each episode, we will offer practical tips, leadership strategies, and inspiring stories to help you become a more confident, compassionate, and inclusive leader. The truth is, you were born to be able to be able to be able to be stories to help you become a more confident,

0:59.9

compassionate, and inclusive leader. The truth is, you were born to lead. What might happen for you if you were to wholeheartedly embrace that part of yourself? So let's start now,

1:04.5

together. Hello, shameless leaders. I'm very excited for our topic today. So we're going to be

1:09.4

talking about how to build your

1:10.8

personal leadership brand. And this is a topic I think can be really interesting, fascinating,

1:16.1

and even fun. But I think it's often a topic that we don't talk about. We don't think about

1:20.9

on a day-to-day basis. How am I showing up? And what is my leadership brand? And oftentimes we start

1:26.8

thinking about this after something

1:29.0

has gone awry. After we recognize like, oh gosh, that situation the other day, that wasn't how I want

1:36.2

to show up moving forward. I wish I would have said something different, done something different.

1:40.1

And sometimes we end up having this little bit of an identity crisis or a values crisis where we think,

1:45.6

oh, I showed up in a way that doesn't feel true to who I am or it doesn't feel true to what I want

1:49.9

to be known for or who I want to be known to be. Maybe it doesn't feel true to the legacy I want to

1:54.4

build for myself as a leader. So when we think about building a personal leadership brand,

...

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