901. From LAL to GROW: Marty Grunder on Scaling, Service, and Building a Business That Lasts

Fullerton Unfiltered

Brian Fullerton

Education, Self-improvement, Business, Entrepreneurship

5 • 1.1K Ratings

🗓️ 5 December 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Marty Grunder joins us to talk about what it really means to build a legacy business that lasts for decades. We dive into the vision behind GROW Group's annual conference coming up in February, the leadership and culture drivers that set winning companies apart, and a recap of the biggest lessons and breakthroughs from LAL. Whether you're scaling from your first crew or leading a multimillion-dollar company, Marty's practical wisdom and long-game mindset will push you to think bigger, lead better, and build something that truly endures.

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Transcript

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0:00.0	Ready to scale your business and finally own your numbers in 2026, join Brian Fulerton and
0:09.5	Troy Woodham from LMN for an exclusive Under the Hood webinar.
0:14.2	You'll get a rare behind-the-scenes look at Brian's actual LMN account to see exactly how he tracks
0:20.2	budgets and profit in real time.
0:23.2	Plus live attendees unlock an incredible discount offer that will not be available anywhere else.
0:28.5	It happens Saturday, December the 13th at 7 a.m. Eastern.
0:33.2	So at Saturday morning, December 13th, 7 a.m. The event lasts a little over an hour.
0:38.9	Go ahead and secure your spot right now at Law Entrepreneur Academy.com.
0:48.9	You're now listening to the Fullerton Unfiltered Podcast.
0:53.4	Straightforward, no-niltered podcast. Straightforward.
0:56.0	No nonsense business advice.
0:57.4	Completely on.
0:58.8	Unfiltered.
1:00.2	Grow your business.
1:01.3	Grow your life.
1:04.5	Now, here's your host, Brian Fullerton.
1:06.1	Hey, what's going on, guys?
1:09.0	Welcome to another episode of the Fullerton Unfiltered Podcast.
1:10.8	It is your host, Brian Fullerton here hanging with you guys. And good morning. Really excited about today's guest, as you guys may have
1:16.9	heard him, may have seen him before. He's one of the OGs and one of the best thought leaders
1:21.9	in the green industry and the snow side of the business. We've got a returning guest,
1:26.4	somebody that all of you guys know,
	...

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