Welcome to How Leaders Lead, where every week you get to listen in while I interview some of the very best leaders in the world.

I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.

That's what this podcast is all about.

Today's guest is Jason Kelly, the co-founder and CEO of ginko

byworks the largest designer of synthetic DNA in the world think back to the last time someone

asked you what you did for a living for a simple question is this it could be really hard to answer. The reason is, in the

back of your mind, you probably think, where do I even start? You can imagine if you are

running a synthetic biology company, I mean, holy cow. But running any business is complex. And until you learn to simplify

all the complexity and learn to talk about what you do in a simple way, you'll be throttling the

kind of impact that you could be making as a leader. And this is something that Jason Kelly has

mastered. I mean, tell me a more complex business to have to explain than synthetic biology.

And yet, Jason has learned to simplify the complex.

I'm no bioengineering buff, but when I hear Jason talk about Ginko and what's possible

with the technology they're pioneering

and scaling, he has me leaning in. So whether you're leading a billion dollar brand or a small

business, how you communicate as a leader matters. The great leaders I know have learned to simplify

the complex. So let's get right to it. Here's my conversation

with my friend and soon to be yours, Jason Kelly. I have to tell you, I have really had a lot of

fun learning about you and Ginko getting ready for this conversation.

And I've got to tell you, you've got one heck of a challenge to simplify for us non-scientific types.

What your business is all about?

Tell us about your business and the most simple terms you can.

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