Welcome to How Leaders Lead and I'm David Novak and I'm here with my partner in crime, Kula Callahan,

and we're back for the second episode of a new series we're calling three questions.

And you know what, Kula, you came up with that idea.

So tell everybody a little bit more about what we're all about.

So this three more questions episode is really a response to our listeners wanting to know

your take on some of what you talk to our guests about.

So it's kind of like a behind the scenes interview where I basically take the questions that

you ask the guest and ask you about what you think

about it and your take on it.

Well, we're no longer behind the scenes, Kula.

I guess we've got to get going.

Now, you know, this week's episode is about Jason Kelly, who I posted his podcast last Thursday.

And if you haven't listened to it,

you ought to go back and listen to it.

He's a fascinating guy building a fascinating business.

He's the co-founder and CEO of Ginko Biworks,

which is the largest producer of synthetic DNA products in the world.

Believe me, this guy's IQ is way, way out of my league.

So if you listen to the interview, Jason, obviously, is a super smart dude, but because of his

experience and because of his business, he's faced with this enormous challenge of having to talk about this super complex thing in a way that the non-scientists in the world

can understand. And I love an interview how he talks about using story to explain his business

to people. And story is an incredible tool that leaders can use to communicate what they do in a way

...