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From Gimlet this is the pitch I'm Josh Muccio.

On this show, we venture into the world of startups, to a critical moment when

aspiring entrepreneurs put it all on the line and pitch investors for funding.

Okay, what makes a good business?

Not just a mission, not what makes a good mission what makes a good business.

As much as I want the business to exist, I don't know if it can.

Today two founders pitch a food delivery service built on the hopes of making

kids healthier and reducing headaches for parents but noble ideals can only take

you so far.

And then you need a solid business plan.

...