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brought to you by American Express business. From Gimlet this is the. I'm Josh Muchio.

Oh, let me break.

You're pitch rather than theirs.

Yeah, seriously.

On this show, we venture into the world of startups

to a critical moment when aspiring

entrepreneurs put it all on the line and pitch investors for funding.

My passion is making that great coffee really easy and fun and accessible to as many people as I possibly can.

You can have the most incredible product, but if you don't know how to talk about it, if it doesn't have a brand identity, okay, you're going to have a problem accelerating at.

Today we hear from two co-founders who think they have figured out the secret to making

premium instant coffee. Now can they get investors to put their bucks behind their

...