896: Pinterest Myths That Are Sabotaging Your Strategy (And What to Do Instead)

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 16 July 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Recently, I did something rare: I left my home and spoke at an event. And somewhere between the “Let’s welcome to the stage Jenna Kutcher” and the “Q&A,” things got interesting! My friend introduced me as a social media expert, and before I could even stop myself, I said, “I actually hate social media.” At that moment, you could hear a pin drop. But it opened the door to one of the realest conversations I’ve EVER had on stage: mythbusting everything people assume about Pinterest! I used to think Pinterest was just for recipes, outfit inspo, and planning my dream closet before it ever occurred to me it could be a business tool. But one day, everything changed. Today, I’m busting the most common Pinterest misconceptions so you can finally unlock its true potential for traffic and conversions. This episode is created in partnership with Pinterest. I’m one of their educators which is the biggest honor since I’ve been teaching this stuff for years! And if you’d like to go EVEN deeper on how to use Pinterest to grow your business, head to http://www.teachmetopin.com and register for my free class! Now, click play and let’s bust some Pinterest myths! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/pinterest-marketing-myths-to-ditch Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen to your podcast.

Transcript

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0:00.0	If you've ever rolled your eyes or scratched your head when someone called Pinterest a business
0:06.5	strategy, give me 30 minutes to change your mind. Today, I'm breaking down 10 myths that are holding
0:11.9	creators and business owners back and showing you what actually works on Pinterest in 2025.
0:19.0	I'm Jenna Goetcher, your host of the Gold Digger podcast. I escape the corporate world at the
0:24.4	age of 23 with nothing more than a $300 camera from Craigslist and a dream. Now I'm running a
0:30.6	seven-figure online business that feels even better than it looks, all from my house in
0:35.3	small town, Minnesota with my family. Here, we value time as
0:39.6	our currency. We mix the woo and the work, and we are in the pursuit of building businesses that
0:45.2	give us the freedom to live lives that we love. I've always loved turning big goals into reality,
0:50.4	and I'm here to help you do the same. This isn't just a peek behind the curtain. Come along
0:56.0	with me and my guests as we tear the whole curtain down. Every week we tackle practical,
1:01.1	no-fluff marketing strategies and host honest discussions on what works and what doesn't. Join me and
1:07.3	my expert guests for actionable insights to help you grow your dream business with
1:11.6	confidence. Pull up a seat and get ready to be challenged, inspired, and empowered. This is the
1:17.8	Gold Digger podcast. There's kind of this joke for all the people that are really close to me
1:24.3	and it's honestly not really a joke. It's real. Is that like, I never leave my house. I could go an entire week without ever leaving my house and not feel
1:34.1	constrained. Like, I love where we live. I love our land. I love my garden. I love my chickens and
1:40.4	my dogs. Like, I never want to leave the house and I have basically built an entire
1:45.0	business from my laptop in my likings and I just love being home and doing what I do with my
1:50.4	people and with my work. But recently I did something rare. I actually left home and I spoke at a live
1:56.4	event and somewhere between the whole like welcome Jenna Coucher to the stage and the Q&A, things got so interesting.
2:03.5	So my friend that was hosting the event, he first introduced me as a social media expert.
	...

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