This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to 2.7 million.

I had no money when I started the company.

It was $160 million, which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over 5 million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone.

My guest today is Eric Matlick.

He is one of the founders of Bombora and currently guides vision and corporate strategy at the company, bringing over 15 years in founding, board, and executive management experience to the company.

An online performance marketing pioneers insights about the confluence of data analytics, media operations, ad serving technology, sales and marketing processes, are the driving force behind

Bambora's value proposition? Eric, are you ready to take us to the top?

I'm ready. All right. So 15 years, been there, done that. Tell me about the kind of the launch

date of Bambora and what it does and your revenue model. How do you make money? Yeah. So we're

hoping that's like three different questions. I know. Sorry. You know, we, that's fine. It's fine. So good. So, you know, the history is very

interesting. For me, it's interesting. I've done a number of startups. progression has gone

from pay-per-click back the day before Google was auctioning clicks. We were the first to market

there with a B-to-B called Industry Brands. As things evolved,

I started to see that in the B2B space, there was a need for a platform for content

syndication and lead creation. So I built the, after I sold industry brands, I started a company

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