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Fullerton Unfiltered

894. The Power of Training, SOPs, and the Greenius Platform at Brian's Lawn Maintenance

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

51.1K Ratings

🗓️ 19 November 2025

⏱️ 67 minutes

🧾️ Download transcript

Summary

This year at Brian's Lawn Maintenance, we took a step forward by investing in real training and implementing real systems. Utilizing the Greenius platform and establishing robust SOPs has eliminated guesswork, ensured consistency across crews, and enhanced the quality of our work. Everyone now follows the same standards, processes, and expectations. When you invest in training, you're not just upgrading your team — you're building a business that's scalable, profitable, and runs smoother than ever.

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Transcript

Click on a timestamp to play from that location

0:00.0

You're now listening to the Fullerton Unfiltered podcast.

0:09.8

Straightforward.

0:10.6

No nonsense business advice.

0:12.7

Completely on.

0:14.5

Unfiltered.

0:15.6

Grow your business.

0:16.8

Grow your life.

0:17.9

Now, here's your host, Brian Fullerton.

0:21.6

Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered Podcast.

0:25.6

It is your host, Brian Fullerton here. Hang with you guys. Good morning.

0:30.5

Well, big deep breath, because not only am I here with you guys this morning, but so is baby

0:34.5

Beckham, who is on my chest in the baby carrier. If you know,

0:38.7

you know, welcome to Dad Life. Welcome to having kids. You got to get it in when you can get

0:42.9

it in. All things being said, I'm really excited about today's podcast episode. We'll see how much

0:48.1

I can belch out here now that I have a, you know, 15 pound weight on my chest, not like a

0:53.1

rec sack where you're doing CrossFit or a

0:56.3

Murf, you know, one of those deals, but just a baby that's just constantly like just

1:00.2

crushing you, you know, like it's just a little dude just laying here, living the dream.

1:04.9

But of course, he's not asking to be on this journey here on my chest.

1:09.4

This is just where he is ending up being for the next few minutes.

1:13.3

I wanted to record a podcast episode. Liz is upstairs with the kids. She's got a couple of things that she's doing. And so I'm like, you know what? Let's just make it happen. Let's just rock and roll with it. Let's get on downstairs and being on an episode that I wanted to share with you guys. something that's been on my mind for a couple of weeks,

1:26.7

a couple of months.

...

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