893: Power Talk Friday: Michelle Clayton: Essential Strategies to Uplevel Your Branding

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 7 July 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Michelle Clayton: Today on A Well-Designed Business, it’s Power Talk Friday. I am sitting down with Michelle Clayton, the Brand Strategist, and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. Michelle wanted to come on and first of all, give us some great actionable branding tips, but also to debunk the misconception that using Fiverr or Pinterest for your logo is a good idea. Spoiler alert, it’s not. Michelle will explain why and what you should be doing for your brand. Pick It Apart [3:25] Michelle tells us the first place we should turn to when considering a rebrand. [14:58] Michelle explains the difference between your brand logo made from someone on Fiverr compared to a professionally made logo. [30:45] Michelle and LuAnn discuss brand consistency among all of your platforms. [39:49] Additional actions you should skip when formulating your brand. [46:20] Michelle explains that re-branding or tweaking your current brand doesn’t mean changing yourself. LuAnn Nigara and Michelle Clayton's Ah-Ha Moments “If you present your brand one way on Instagram, and a completely different, or old, way on your website and they just don’t line up, it’s a hard no for me.” - LuAnn Nigara “People need that consistency in their brand across all platforms, whatever that is for your business.” - Michelle Clayton “You need to make it easy for people when they are checking you out, and give them the path of least resistance.” - Michelle Clayton “Everyone has a brand and the beauty is you can love and keep developing the one you have or if it isn’t working for you anymore, you can always change it.” - Michelle Clayton More About Michelle Clayton Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. She captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently go after their next big thing. With a design degree and 30 years in the industry, Michelle’s experience ranges from in-house art departments to non-profits to two of Calgary’s largest advertising agencies. Through, Let Her Fly, she now brings that same level of expertise and eye for detail to entrepreneurs and small businesses. Michelle loves helping women create a brand that looks as professional as they are—one that fits like their favorite t-shirt and attracts more ideal clients. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line. Through strategic design, insightful articles, guest interviews, and online and in-person workshops, she breaks down the mystery of great design, the difference it makes, and how everyone can build a brand that feels good and delights their audience. In 1995, Michelle traded Southern sweet tea and lightning bugs for true love in the Great White North. She speaks fluent American and Canadian, accurately using “toboggan” in either context. Home is in Calgary with her husband, two teen daughters, a hairy rescue pup, and a bottomless London Fog. Connect with Michelle Clayton Website Instagram Facebook Pinterest LinkedIn Podcast Spotify playlist of guest episodes on podcasts What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #06: Identifying Your Transferrable Skills with Erika Ward #125: Nicole Heymer: How to Brand Your Business, Yes Again. Do Not Miss This One! #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #492: Laura Umansky: Leadership is the Secret Sauce of Success #609: Lisa Haude: Rebranding to Express Who You Really Are #882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving?
0:03.0	Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized.
0:08.0	Or maybe you're like me.
0:09.0	You're at the season where you just get to ring the doorbell with a pie in your hand, right?
0:14.0	Either way, I hope you are planning to spend some quality time with friends and family,
0:19.0	whether that means it's a big,
0:20.9	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.4	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:43.9	Luann University is open from November 29th through December 31st, 2024. So that is the entire early
0:52.1	bird period. And during the early bird period, you get two bonuses.
0:57.1	Number one, you get the early bird pricing.
0:59.1	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.1	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.3	Amber Delagarza and I are hosting together live. It's called Success by Design. Strategic
1:20.5	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on January 2nd,
1:30.5	2025. And we're going to spend part of the time mapping out. How do you set your goals? What do you do?
1:38.5	How do you decide if it's a legitimate goal? If it's a reach goal, if it's too easy of a goal,
1:43.7	what should your goals be?
1:45.4	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.8	work life to work on our business. Okay. So it's managing the expectations of the hours you
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