890: Lucy Penfield: How Interior Design is an Anthropological Process

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 27 June 2023

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Lucy Penfield: Hi, welcome to a Well-Designed Business. Long-time listeners of the show will know that I rarely get into the pretty, the actual designs, or even the creative process itself. For the most part, I’m focused on the business—not what happens in the creative mind, but the systems and processes and moving parts on the outside of that. But every once in a while, I make an exception—and today’s episode is one of those. When you hear my guest, Lucy Penfield, speak, you’ll understand why. She’s going to share her creative insight into the design process—and why she relates it to an anthropological discovery. Pick It Apart [3:50] Lucy explains why designing is like an anthropological dig. [13:43] Lucy shares how going back to school helped her redefine her design process [part 2 12:55] Lucy details her six-step process and how creativity plays a role at every level [19:23] LuAnn reflects on the authenticity in Lucy’s process LuAnn Nigara and Lucy Penfield's Ah-Ha Moments “We discover what is at the core, what's at the soul for our clients, and sometimes they have their ideas and their inspiration, but what's deeper than that? So I think so often we look at the top surface, the top layer, maybe the frosting, but what's really underneath it all? And so as an anthropologist, I think we uncover.” -Lucy “I love that you said peeling away the onion, and it's almost like you could look in a room and keep discovering things in that room when you're designing at that more elevated level.” -LuAnn “You can get up in the morning and be ho-hum, or you can show up. I think the fun is we have an opportunity to grow.” -Lucy More About Lucy Penfield Lucy Penfield is a passionate, blue sky thinker whose approach to interior design is unparalleled. Her enchantment and zeal for design have followed her throughout her career as an interior designer, lifestyle product innovator, and art aficionado. Lucy loves the magic of transforming space and creating joy for her clients. As an award-winning interior designer, Lucy is recognized nationally for her sophisticat- ed design style, passion for color, and client-centric methodologies. Her custom, six-step approach to bespoike interiors is anthropological and digs further to uncover true meaning for her clients. With degrees in art history, interior design, and design thinking, Lucy is a dynamic, progressive thought leader. She encourages her clients and team to push the bounds of their realms. From sketching textile and wallcovering collec- tions to designing custom homes, lakeside cottages, and city condos, Lucy garners inspiration from the diverstiy in her work and conquering new challenges. Lucy has great love for her community and is actively involved with non-profit organiza- tions. Beyond her design ventures, she finds joy in cooking exotic dishes, throwing fabulous dinner parties, traveling with her family and exploring new adventures. Lucy's design style is radiant, art-infused, and dazzling. Connect with Lucy Penfield Website Instagram Houzz Pinterest What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #703 Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving?
0:03.0	Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized.
0:08.0	Or maybe you're like me.
0:09.0	You're at the season where you just get to ring the doorbell with a pie in your hand, right?
0:14.0	Either way, I hope you are planning to spend some quality time with friends and family,
0:19.0	whether that means it's a big,
0:20.9	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.4	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:43.9	Luann University is open from November 29th through December 31st, 2024. So that is the entire early
0:52.1	bird period. And during the early bird period, you get two bonuses.
0:57.1	Number one, you get the early bird pricing.
0:59.1	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.1	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.3	Amber Delagarza and I are hosting together live. It's called Success by Design. Strategic
1:20.5	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on January 2nd,
1:30.5	2025. And we're going to spend part of the time mapping out. How do you set your goals? What do you do?
1:38.5	How do you decide if it's a legitimate goal? If it's a reach goal, if it's too easy of a goal,
1:43.7	what should your goals be?
1:45.4	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.8	work life to work on our business. Okay. So it's managing the expectations of the hours you
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