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SaaS Interviews with CEOs, Startups, Founders

887 22 Year Old King of Influencer Marketing?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 28 December 2017

⏱️ 22 minutes

🧾️ Download transcript

Summary

Victor Ricci has always loved the Internet and creating things. He had experimented in different areas of technology and business to find what he was passionate about. During this process he started a half dozen web companies before founding one he loved, TrendPie.com.

Transcript

Click on a timestamp to play from that location

0:00.0

Good morning, everybody. I wanted to just quickly remind you if you love B-2-B SaaS and you're loving all these CEOs I have on, remember, you can get all of their data in a big, beautiful spreadsheet at gitlatka.com. That's G-E-T-L-A-T-K-A dot com. So I hope you're enjoying the month. I love December. I love the holidays and here is our program for today.

0:24.7

This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.

0:36.1

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

0:45.3

We went from a couple hundred thousand dollars to two point seven million.

0:48.3

I had no money when I started the company.

0:50.3

It was $160 million, which is the size of any IPOs. We're bit strapped.

0:55.1

We have like 22,000 customers. With over 5 million downloads in a very short amount of time,

1:03.2

major outlets like Inc are calling us the fastest growing business show on iTunes. I'm your host,

1:09.2

Nathan Latka, and here's today's episode.

1:13.0

Hello, everyone. My guest today is Victor Ritchie. He's always loved the internet and

1:17.4

creating things. He had experimented in different areas of technology and business to find

1:21.4

what he was passionate about. During this process, he started a half dozen web companies

1:25.7

before founding one he really loved in

1:27.8

TrendPie.com. Victor, are you ready to take us to the top? I hope so. All right, man,

1:32.2

tell us what TrendPy does and what's your business model. How do you make money? So TrendPy is an

1:36.5

influencer marketing firm started in 2015. We do influencer marketing with a twist. So instead

1:43.0

of the traditional model paying an influencer to post, we pay them for shares.

1:48.0

So we found that paying an influencer to share content rather than posting it themselves is dramatically cheaper.

1:54.0

So that's essentially how we make money.

1:56.0

We manage influencer marketing campaigns for our clients, which are primarily apps and other brands.

2:01.6

And we basically link them up with influencers, help manage the content creation, and push campaigns

2:07.5

live. And one of our biggest selling points has been we've been able to get apps trending on

...

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