884 - Mike Doehla: Building An 8-Figure Nutrition Coaching Company
Choose Hard with Cody McBroom
Cody McBroom
4.9 • 825 Ratings
🗓️ 12 April 2023
⏱️ 61 minutes
🧾️ Download transcript
Summary
The crazy part about this click bait sounding title… is that it’s true!! Mike Doehla is a regular guy, who followed his passion of nutrition coaching — allllll the way to 8-figures of yearly revenue. He had over 100 employees and his company coached thousands of people every month.
Mike is the founder and former owner of Stronger-U, a nutrition company he built from the ground up and later on sold — allowing him to retire by age 40. And in this episode we talk about what allowed him to be so successful at what they did.
Follow him on instagram @mikedoehla
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Timestamps:
(4:10) - Who is Mike Doehla
(6:10) - Turning Point in Mikes career
(16:25) - Coaches on Stronger U
(20:30) - True skill of coaching
(22:30) - What separated Stronger U from others?
(29:05) - Setting Goals with Stronger U
(33:20) - Biggest Problems with Nutrition Coaches
(37:15) - Targeting your audience
(40:50) - Advice to new coaches
(43:35) - Helping clients through plateaus
(46:10) - Best tactics of marketing
(48:20) - Creating an awesome place to work
(50:50) - Asking for Referrals
(56:35) - Advice for business professionals
(1:00:10) - Where is Mike and all of his content
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Are you actually really good at your job? |
| 0:02.0 | You don't even have to worry about the extra stuff if you do that. |
| 0:04.6 | I always say my business advice is so similar to my food advice. |
| 0:07.8 | Life is busy already. |
| 0:09.1 | You don't need to add all this other stuff. |
| 0:15.8 | Welcome to the tailored life podcast, the one and only fitness and nutrition podcast that goes way beyond just training and nutrition and helps you create a life by design. |
| 0:27.0 | I'm your host, Cody McBroom, and today with me, I have a special guest, Mike Dola. |
| 0:32.4 | Mike Dola has been on before, but he was on this podcast, I would say, as a different person. And what I mean by that is he |
| 0:39.5 | was living, he was in a different part of his life, which is why this episode is really cool. |
| 0:43.3 | When I interviewed him, he was a coach and the owner of Stronger You. And Stronger You was a |
| 0:48.7 | coaching company in the nutrition space that did extremely well. Since then, he sold that company. And this company grew extremely |
| 0:56.9 | fast compared to most in the industry. In fact, he was on the Inc. 5,000 list, which is a list of |
| 1:02.2 | companies in America that basically are ranked by how fast they grow within the first three years. |
| 1:09.3 | His growth specifically and stronger use growth specifically was about |
| 1:13.5 | 830% over that three year period, which is absolutely insane. They worked with over 50,000 clients. He |
| 1:19.4 | had over 100 people hired into his company. And he did things that most people didn't think were |
| 1:24.0 | possible inside a nutrition coaching. And that's why I wanted to bring him on the podcast, |
| 1:27.2 | because him and I have become closer over the last a couple months probably |
| 1:31.5 | and just kind of shooting the shit, talking. And he is a 40 year old retired entrepreneur, which is |
| 1:37.9 | pretty crazy. And it's even crazier knowing that he was in the nutrition space. So I brought him on |
| 1:42.3 | to talk about that, to talk about his journey, to talk about what made his company different and what he did while he owned the company |
| 1:48.8 | Stronger You that he felt was the reason they were so successful. And why nutrition coaches today |
... |
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