Good morning, everybody. I wanted to just quickly remind you if you love B-2-B SaaS and you're loving all these CEOs I have on, remember, you can get all of their data in a big, beautiful spreadsheet at getlatka.com. That's G-E-T-L-A-T-K-A dot com. So I hope you're enjoying the month. I love December. I love the holidays and here is our program

for today. This is the top entrepreneurs podcast where founders share how they started their

companies and got filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information that

creates business news headlines.

We went from a couple hundred thousand dollars to two point seven million.

I had no money when I started the company.

It was a hundred and sixty million dollars, which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over 5 million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everybody. My guest today is Joe Pruse. He's the global head of revenue at Rubicon

Project responsible for all revenue-related activities across publishers, demand-side platforms,

and global agency relationships tasked with the goal of continuing the adoption and growth

of automated advertising

across all screens and devices driving more than one billion in advertising spend.

Formerly, he was head of Seller America's responsible for Rubicon Project's largest revenue

region for publishers across North America and Latin America. Joe, are you ready to take us to the top?

Let's do it, Nathan. Glad to have me on. I appreciate it. Yeah, I appreciate you coming on.

So ad tech in general sometimes can be difficult for people to understand because there's so many

sides and it's a marketplace and sometimes there's SaaS technology underneath all of it.

...