4.6 • 683 Ratings
🗓️ 15 December 2017
⏱️ 17 minutes
🧾️ Download transcript
Bob Gilbreath is Co-Founder and CEO of Ahalogy, a data-driven social and influencer marketing company with clients such as Nestle, Kraft and Costco. He is the author of The Next Evolution of Marketing (McGraw-Hill) and was named an Advertising Age Top 50 Marketer. Bob has degrees from NYU and Duke.
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0:00.0 | Good morning, everybody. I wanted to just quickly remind you if you love B-2-B SaaS and you're loving all these CEOs I have on, remember, you can get all of their data in a big, beautiful spreadsheet at gitlatka.com. That's G-E-T-L-A-T-K-A dot com. So I hope you're enjoying the month. I love December. I love the holidays and here is our program for today. |
0:24.9 | This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn. |
0:36.2 | Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines. |
0:45.3 | We went from a couple hundred thousand dollars to two point seven million. |
0:48.3 | I had no money when I started the company. |
0:50.3 | It was a hundred and sixty million dollars, which is the size of any IPOs. |
0:57.9 | We're a bit strapped. We have like 22,000 customers. |
1:04.8 | With over 5 million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes. I'm your host, Nathan Latka, |
1:10.3 | and here's today's episode. |
1:13.1 | Hello, everyone. My guest today is Bob Gilbreth. He's the co-founder and CEO of AHology, |
1:18.0 | a data-driven social and influencer marketing company with clients like Nestle, Kraft, and |
1:22.1 | Costco. He's the author of The Next Evolution of Marketing, published by McGraw-Hill, and was |
1:26.1 | named an advertising age top 50 |
1:28.0 | marketer. He's got degrees from NYU and Duke. Bob, are you ready to take us to the top? |
1:32.7 | I'm ready. |
1:33.4 | All right. Tell us what Ahology does and what's your revenue model. How do you make money? |
1:36.7 | We made, I'd say the big picture of what we're doing is help large brands grow. |
1:41.7 | And that's connecting them with seeing new trends in the marketplace, |
1:44.7 | providing new content, usually from new voices such as influencers and helping them reach |
1:50.4 | those consumers that are targeting on social media, which is where everybody's looking for ideas |
1:54.5 | today. And we have multiple revenue methods. We have a self-served software for our trend tool. We also do campaign |
2:02.9 | work where we're bringing in influencers, essentially trying to work in whatever format the large |
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