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Fullerton Unfiltered

873. Why This Industry Will Never Be the Same: AI, People, and Purpose

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

51.1K Ratings

🗓️ 1 October 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

In this episode, I sit down with Benji Carlson, EVP of Community at Leanscaper, to talk about how AI, people, and purpose are reshaping the green industry. We explore the massive transformation already underway, what it means for lawn and landscape businesses, and why now is the time to embrace change and be part of the movement.

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Transcript

Click on a timestamp to play from that location

0:00.0

Remember to check out the podcast description for great deals from our sponsors who keep this show going.

0:05.4

And don't forget, use the Brian's 10 code to start putting money back in your pocket today.

0:14.7

You're now listening to the Fullerton Unfiltered Podcast.

0:19.0

Straightforward, no-nonsense business advice. Completely on.

0:24.1

Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton.

0:32.4

All right, guys. We're coming in hot this morning. It is day number two at Leanscaper, the financial intensive here in

0:38.5

beautiful Dallas, Texas. Join this morning. We got Mr. Benji Carlson. Good morning, brother.

0:43.2

Morning, Brian. It's really great to be here. Yeah, this is great. We were talking about

0:46.3

kids and life and logistics and working out and morning routines. And you're like just taking it all

0:53.1

in, but your eyes are like kind of like getting wider the more I talk. And you're like just taking it all in but your eyes are like kind of like getting

0:55.4

wider the more I talk and you're like tell me this logistical operation of having kids. Yeah, I really want to have kids. I don't have kids yet. I really want to have kids. So just just lie to me. Just keep telling me. It's going to be amazing. Yeah. It is amazing. That's what I want to hear. It's, uh, it'll change a world. This is better. It is. It'll, here's the best. And your life gets

1:13.3

easier, I hear. That's, it'll change a world. This is better. It is.

1:14.2

Here's the best. And your life gets easier, I hear.

1:18.5

That's what I was explaining. It's more simple. Everything gets done on your schedule and your time.

1:23.3

I can't wait. Imagine drowning. Right. And then somebody handing you a baby.

1:27.3

That's what it feels like. Yeah. Yeah. You'll be good, though.

1:29.1

You're a capable individual.

1:31.7

Really selling the vision here, Brian.

1:37.9

I had a friend of mine, he said, if people with kids told people without kids what it really took, the world would end.

1:38.9

Yeah, no, totally. The world would stop.

1:39.7

Yeah, the birth rates would be even worse than they are right now.

1:42.0

I've always told my wife, I'm like, the divorce rate in the country is 50%. I'm like, I feel like we're doing pretty good. I'm a glass apple kind of guy. I'm like, I've you told me 82% I believe you, you know, but it's totally wild. It's totally fun. For all of you young guys listen to them that are like, man, I'm working this thing hard. I'm like, and you know, you put in like a nine, ten hour day. And you, and you are.

...

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