This is a Glassbox Media Podcast.

In this episode of the Ziegler Show, our focus is trust.

In today's culture, more than ever, trust is the number one asset of success.

But listen closely.

We are all doing it wrong, to some degree.

We inherently think of trust as something that you have an R, right, or don't have and

or not.

And most everyone hearing this right now is going to believe themselves to be trustworthy.

Because they're honest and moral people who live with integrity.

But you're about to hear eight aspects of trust.

You must intentionally and proactively engage in if you want to really be viewed as trustworthy

and benefit from it in your life and business to create loyal clients to get their referrals.

It takes more than just having good character and being honest and expecting that people

think you're trustworthy.

So David Horserger is with me.

This is his devotion.

This is his area of mastery.

He's CEO of Trust Edge Leadership Institute.

As a national best selling book called the Trust Edge.

And interestingly, it was one of the last books that Ziegler actually endorsed.

So David has a new book out right now as well.

He's offered us an assessment to see how we stack up an exuding trust.

...