872. How We Built Almost 30 Into a Global Brand

Almost 30

Krista Williams & Lindsey Simcik

Self-improvement, Health & Fitness, Alternative Health, Education

4.5 • 4K Ratings

🗓️ 21 May 2026

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, K+L share what it really takes to create a podcast that lasts. From recording awkward early episodes on a $15 mic to building Almost 30 into a global brand and loyal community, they open up about the behind-the-scenes realities of starting a podcast in 2026. They dive into what actually makes a podcast stand out in today’s world, why personality matters more than ever in the age of AI, and how your voice and story become your biggest advantage. If you’ve been waiting to feel “ready” to share your message, this episode is your sign to start. K+L also open up about the identity shifts, self-doubt, nervous system regulation, video anxiety, and growing pains that no one talks about. This is your reminder that the people you admire started messy too—and that consistency + connection will always matter more than perfection. We also talk about: Why most podcasts fail before they ever find momentum The importance of finding your unique voice in the AI era How to stop obsessing over downloads + focus on mastery Why listeners connect more deeply with hosts than guests The real reason community-building matters for podcast growth How social media + short-form clips drive discoverability in 2026 The surprising psychology behind “cult-like” podcast communities Why interview shows are harder to grow today than solo formats The exact mindset shift that helped Almost 30 build a loyal audience for 10 years Resources: Instagram: @lindseysimcik Instagram: @itskrista Order our book, Almost 30: A Definitive Guide To A Life You Love For The Next Decade and Beyond, here: https://bit.ly/Almost30Book. Sponsors: Ka’Chava | Go to https://www.kachava.com and use code ALMOST30 for 15% off your first order. Cozy Earth | Head to https://cozyearth.com and use code ALMOST30 for up to 20% off! And if you get a Post-Purchase Survey, make sure to let them know you heard about Cozy Earth right here! Ritual | Don’t settle for less than evidence-based support. Save 25% on your first month at https://www.Ritual.com/ALMOST30. BetterHelp | This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/almost30 and get on your way to being your best self with 10% off your first month. Chime | It just takes a few minutes to sign up. Head to https://www.Chime.com/ALMOST30. Naturium | Give your skin the affordable, luxurious glow up it deserves. Go to Naturium.com/ALMOST30 for 10% off your first purchase today. To advertise on this podcast please email: partnerships@almost30.com. Learn More: https://almost30.com/about https://almost30.com/morningmicrodose https://almost30.com/book Join our community: https://facebook.com/Almost30podcast/groups https://instagram.com/almost30podcast https://tiktok.com/@almost30podcast https://youtube.com/Almost30Podcast Podcast disclaimer can be found by visiting: almost30.com/disclaimer. Almost 30 is edited by Garett Symes and Isabella Vaccaro. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello and welcome to almost 30.
0:14.3	Hi, everybody.
0:15.1	Welcome to the show.
0:15.9	It's Lindsay and Krista.
0:18.4	We're going to do an episode.
0:19.7	We've never done one like this before on if you want to start a podcast, we're going to tell you everything. So if you have an interest in doing a podcast or a show, you've maybe wanted to express your voice for a while. You feel that feeling of knowing you have something to say, knowing you're made for more, knowing there's a next level
0:37.5	in your expression. Maybe it's for your business. Maybe it's just you telling stories.
0:41.1	Maybe it's you and your best friend. We want to help you guys create the podcast of your dreams in
0:45.1	26. Yeah. And it's changed so much since when we started. So we have just to give everyone
0:53.6	contacts, especially if you're new to the show,
0:55.8	Chris and I have been doing this for 10 years. We started on our closet floors in 2016.
1:02.8	We started on a $15 recorder I had lying around in my kitchen drawer. And we just started recording. You know, it was like very,
1:13.6	to us, it was practice. Yeah. I don't know if we had in those early, early days, the intention of
1:19.9	putting those specific episodes out. Maybe that was a part of the plan, but I just remember
1:25.5	us feeling like, oh, this is us really getting comfortable.
1:29.4	I remember you sent me the audio of your lunch with Dr. Bob.
1:42.0	My lunch with Dr. Bob? You had like a meal with Dr. Bob. Okay. And you put the recorder out. He was the fertility doctor. Yeah. Yeah, yeah, yeah. So we were like trying to figure out like styles for the show.
1:46.2	And we're like, let's have it be like journalistic guerrilla style.
1:44.8	And so Lindsay was out to lunch with a fertility doctor and you put the microphone
1:51.6	down and you just started having this like conversation with him over like the clink of like
1:55.1	the silverware in like Brentwood we were like okay cool like that was one of our ideas was to like have it be super,
2:02.2	like organic and native and, you know, feel like you just dropped into something. Like, we tried so
	...

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